SEO, also known as search engine optimization, is a vital part of the ever-growing digital world. If you are wondering why your small business may need SEO it’s because traffic from search results is a crucial part of growing your business’s online presence. When you bring in an SEO manager, they are able to help you properly understand how SEO works for your specific small business.
What do SEO Managers do?
SEO managers create strategies that help your small business achieve high search engine rankings. When you have a higher ranking, especially on the first page, you can get more organic website traffic which helps generate more leads for your business. Some SEO strategies are more complex than you would think, they can include:
- Off-page SEO
- Link Building
- Local SEO
- On-page SEO
Usually, your SEO manager is expected to:
- Invent innovative solutions for your specific business.
- Understand the technical elements of SEO
- Create & monitor content creation
- Perform Website Audits
- Diagnose Organic Traffic Declines
Given that an SEO manager is expected to handle all of these tasks, it is best that you find someone who understands your business and has the experience to back them up. Below we have listed some reasons why it is important that you hire an SEO manager to help your small business!
The Technicalities of the Job
SEO may seem purely a marketing technique. This can confuse many small business owners as to why they need to hire an SEO manager if they already understand marketing. However, SEO is a very technical job that includes website and social media optimization as well as content creation & management, keyword research, and more. All of these tasks require technical knowledge and experience that most people don’t truly have. SEO managers are vital in understanding how to ensure your website is optimized to its best potential.
Even if your Budget is Tight an SEO Manager can Help
SEO is becoming a priority across many different industries, especially for small businesses. However, being a small business, you may not have a huge budget to spend on marketing. This is where you can find an SEO manager who will work with your budget in order to make sure you are still able to have a website that has good SEO and a great online presence for your business.
If you are looking for someone to manage your business’s online SEO, our team at Hometown Marketing Group is here for you! Give our team a call today to learn more about how we help people with their SEO needs.