Local Search Marketing
What is it?
Local search marketing can be anything you do on the web to promote your physical business. This applies for all small, single-location businesses, national enterprise brands, chains and more! If your company meets with customers directly face-to-face, you’re deemed a local business. Being termed as a “local business” can add and increase your online visibility on the internet on large scale search engines. – This is referred to as “local SEO.” Local search engine optimization allows your business to have two storefronts – one physical and one online, both bringing in more customers. Using local search marketing your sales could increase drastically just by showing up on online maps and mobile search results!
The Benefits of Local Search Engine Optimization
Local SEO makes your business jump out and stand out in geographically specified online searches. This then increases your visibility, organic traffic flows through your website, and more! All of this brings higher percentages of qualified leads that bring you above your competitors. Here is what our Local SEO marketing tools can do for your business:
- Appear in local geographical searches
- Reduce market spending while increasing organic visitors
- Market specific products & services
- Deliver specific & unique content
- Target specific areas
- Increase backlinks from local business directories
- Increase leads with the “near me” search term
- Customize your user experience based on location
Does my Business Need Local SEO?
Local SEO (search engine optimization) is for any business that has a physical location where it meets customers of serving a set local geographical area. If that’s you, then yes your business could benefit from local SEO.
Local brick-and-motor businesses such as restaurants, bars, medical offices, law offices, grocery stores, should be using local SEO. Likewise, plumbers, construction teams, locksmiths, and other similar professionals should also practice local SEO. But why? Because SEO favors smaller businesses over the likes of Big Box Stores, National Franchises, and the “Amazons” of the world. By investing in local SEO, you will get found by consumers who are ready and willing to purchase or invest in your services.
Google and the general shopping community recognize the value of the local business. So much that Google has a set of local ranking factors that are used as a guide on whether your business location is relevant to a consumer “near me” search. Google then selects the top 3-pack of businesses that appear under the map in the results tab. This is called the Google local algorithm, and it has 3 main factors.
Mastering Local Search Marketing
To master online local search marketing, you must make sure you have the following foundational elements & Google ranking guidelines through Google My Business.
Your Google my business account is the most important online listing that you should use to build your company. If you fail to meet Google’s guidelines can result in poor ranking or even listing, take-downs. To ensure that this doesn’t happen to you, you need to follow the following guidelines:
- Building (local) links
- Creating and sharing relevant content and articles
- Getting listed in directories
- Building up more mentions of your business online
- Developing a strong reviews profile
- Having active social media platforms (verified, if possible!)
- Being mentioned by local media or government sites
Learn More About Site Authority, Quality, & Optimization
Your website can establish authority through age and by earning links, mentions, and comments about your business from a quality and relevant sources across the internet. However, you have to be cautious of links that come from low-quality sources or those that have no relevance. The quality of the links you earn can majorly impact your local search ranking.
The quality of your website meaning your load times, design and structure and how it appears across all screens matters. Marketing can’t help you if your site results in a poor user experience.
Search engine optimization of your website is used to increase your organic (meaning non-paid) search engine visibility. That’s broken down technically and creatively.
Overall, it’s important to understand that local SEO is everything that regular SEO does PLUS geography.
Image & Content Optimization
All the images on your site will also be optimized for performance and rankings by using keywords and terms related to your service locations. Your site’s content should also include the proper distribution of headings, tags, and paragraphs. Research keywords also need to be strategically distributed throughout the pages and content of your web page(s).
Why Your Business Needs Our Local SEO Services:
- Local Consumers will See Your Business
97% of online users seek information about local businesses.
- You’ll See an Increase in Local Visitors
Web traffic & sale conversions will increase on a local level thanks to local SEO.
- Better Results through Targeting Local Areas
Targeting specific areas allows for personalization & better results.
- Gain More Exposure
A little extra marketing and advertising is never a waste.
- Rise Above Your Competitors
Less than half of all small businesses are using local SEO. By using it you’re sure to rise above them.