1. Upgrade Your On-Page SEO
You can perform so many different SEO tactics on each of your website pages to increase their ranking in search engines, which attracts more visitors. A way to increase traffic to your sites is by producing high-quality content that your audience is searching for. Also, by writing a more concise meta description, this can also attract new viewers to your websites. These meta descriptions appear below your URL in the search engine results. When they know what a page is about and where it leads them, they will become more inclined to visit the links.
2. Get Your Website Listed
A second way to increase traffic to your websites is to get the sites to listen to review sites and online directories. Most of these sites allow you to link your website to your profile, which allows you to actively update these listings. When you actively update and when you get positive reviews from customers, this likely increase the traffic of your website.
3. Post On Social Media Using Hashtags
Using social media sites to promote useful content from your website and blog posts can attract new viewers. When you use this tactic, you are not only creating a social media following, but also you are getting outside viewers when your followers share your content. When you add a hashtag to your post, it increases the reach of your content beyond just who follows you and allows more users who are into similar products and services to find you.
4. Use Landing Pages On Your Website
Creating a landing page specific to your website offers including discount codes, free guides, or a free trial, is a great way to attract new traffic. These pages not only keep current visitors interested, but it also allows new viewers to get a feel for your company. These pages also contain details that these users can use in order to move forward with your company and convert.
5. Use More Long-Tail Keywords
Short-tail keywords are great because they are searched for more frequently, however, they make it more difficult to rank on search engines. However, if you use long-tail keywords, they give you a better chance of ranking higher, which even includes the first page. This is because the long-tail keywords are more specific to your products, and services, which allows people who are looking for exactly what you offer to find you easier. Search engines and voice-to-text capabilities are becoming more prevalent on search engines, this allows for people to directly use specific keywords to find exactly what they are looking for.
6. Start Using Email Marketing
When you send out a regular newsletter and promote special offers through email, this allows you to stay in touch with your customer base and will increase traffic to your website. Providing useful links and information to different pages on your website, including blogs and landing pages, is an important and simple way to gain more site traffic. A tip we have is to make sure you are not continuously bombarding your readers with emails, or they will unsubscribe, delete, or disengage entirely from your emails. Also, make sure you are putting careful thought into the email subject lines, this is the first thing your customer sees, so make it count.
7. Start Using Online Advertisement
Online advertisement is the simplest and most efficient way to get more people to visit your websites. Display site advertising, paid search, and social media are all excellent ways for pay-per-click (PPC) advertising to boost your website’s traffic.
8. Start A Guest Blog
Allowing a micro-influencer to publish a blog post on your site can easily increase your web traffic, as they will share the post with their larger audience. Besides increasing traffic, this type of post can add more variety to your content and show your site visitors that you are active in your field. However, you could also ask the influencer to mention your business in their own round-up post or review. Another way to increase traffic is that you could also interview the influencer and create a blog post based on the interview. If influencers aren’t your thing, you can become a guest blogger on a similar business’s website. Search around and see if you can contribute a post to their blog that includes a link back to your website. Just make sure your content is useful and relevant to their audience, which allows for an even exchange.
9. Engage in Groups Online
Online groups are an essential way to increase your website’s traffic. Commenting on social media posts and blogs, answering any questions people are asking, and participating in the conversation are easy ways to engage and connect with other members of the group. This not only allows you to create new friends, but it also attracts possible customers to your websites, increasing the traffic.
We recommend attaching a link to your website to your social media, that way people you interact with can directly find your website. With this in mind, make sure you are not directly commenting links to your website on people’s posts, and make sure that when you engage it is sincere and not too much. This allows for people to see you in a positive way and less as someone who is trying to spam them. This increased traffic should not be the original goal of your engagement but rather a secondary result.
10. Learn More From Your Website Analytics
Tracking your links for your marketing campaigns is just as important as regularly checking the analytics of your website. This enables you to identify which types of content and strategies work, and which ones need improvement, or you need to stop using.
Please feel free to contact us today and a member of our team of marketers will be able to assist you in improving your site’s traffic. Together we will help create a plan perfect for your needs and budget. We look forward to assisting you with your business growth and digital media presence. For more information visit our website or call our office at (618) 345-5400.