The positive outcomes of a high-quality website cannot be overstated. Have a high-quality website can create lifelong customers and generate more sales for your company. Due to the power of the internet, and the rise of smartphones and other devices, there has never been a better time to redesign your site. Here are a few reasons why you should invest in a high-quality website redesign.
Regardless of the Industry, People will Search for you Online
In today’s high-speed technology world, people will search for your business online. Several studies have shown that in 2020, 80% of people researched a company online before making a purchase or visiting it. There are tons of customers out there who want to find your business, and if you don’t have an online presence, then how will they be able to find you? IF your business does not have a website, then potential customers will not have the opportunity to find your business, so why run the risk of not having an online presence.
Gain Insight from Your Customer
One of the most important sources of information for your business is consumer insight. By having a website that has the proper tracking tools in place, you can collect valuable information. This information can then be used to better target and market to future consumers.
Improved Search Engine Rankings
There are key terms that a person searches for when looking up a specific service or business. These key terms are always changing in the algorithms that search engines use. Outdated websites tend to not rank favorably in search results. Understanding SEO can be difficult, which is why it is important to see information from your local professionals that understand this information.
Reaching New Markets
Having a high-quality website allows you to better target and serve potential customers. This is how small businesses can become large businesses, just by having a proper website. By using an updated website, you can reach consumers who you may not have been able to reach in the past.
Access to Quality Analytical Marketing Tools
Websites are more than just a digital brochure for your company. They are a new way to market to your customers, both present and future. Using tools like Google Analytics, you can have access to many resources and information that can be very valuable to your business when used efficiently. These tools are also customizable for your specific industry and business.
Building the Image of Your Brand
Whether you are a large established business or a new startup, a major goal is to make consumers aware of your brand. By investing in a high-quality website, you are able to reach a larger market of customers and create confidence between your brand and the customer. In today’s high-tech world, people expect you to have a website. However, if you have a low-quality site, or don’t have one at all, you will end up damaging your brand’s reputation.
Usually, businesses can only be open for certain hours and days of the week. A high-quality website allows for customers to access your business and potentially its services customers 24 hours a day. A great website gives consumers an opportunity to contact your business outside of the regular hours, and if you use e-commerce, purchase products past regular hours as well.
Creating a Perfect First Impression
Within the first 20 seconds that a customer spends on your website, they get their first impression of your business. If a customer arrives at your site for the first time, and it is visually unappealing or out of date, they will more likely have a poor first impression of your business. Having a visually appealing site allows you to have better engagement between your business and potential customers.
Redesigning your website has many benefits and is a great way to boost your overall business. When you give people a great user experience online, this creates new customers and increases sales. If your website needs this upgrade, contact us at Hometown Marketing Group today!