SEO is also known as search engine optimization is known for its obscure and sometimes tough guidelines. This is because you need to not only to human customers but also to a new audience that is algorithmically driven machines. Effective SEO strategies can be hard to learn, and even tougher to stay current with as algorithms for search engines evolve. If you are looking to break into the world of SEO for blogs, try these eight tips that will help you properly understand this new world.
Read Highly Respected SEO Blogs
Some companies and even your competitors also do blogs. We at Hometown Marketing Group, actually also make blog posts. We create our blog posts to allow customers or other viewers to really understand what we do as a company. Blogs are helpful because unlike the Do-It-Yourself guides, they have less instruction and more easy-going explanations. Reading these other blogs will help you become inspired as to how you want your blog to be set up
Reach a Specific Audience
I recommend that each blog post should be specifically directed towards your target audience. This allows you to create content that is SEO optimized for specific audiences and uses targeted keywords that relate to specific solutions and needs.
Create an Interesting Name for a Blog
A name is what catches the attention of future customers and readers. Your blog’s name is a way to creatively express your companies’ ideas. It is also a clever way to used SEO as an optimization opportunity. Coming up with a descriptive name is crucial in properly optimizing your site’s blog. A trick we suggest is that you name your blog something that if you were a viewer, you would click on.
Use an Effective URL Structure
An effective URL naming is good for marketing your website to visitors for several reasons. The first is that it makes results reporting easy. Some companies do not include the term “/blog/” in their URL when keeping the blog on the main site. This can make it a little bit difficult to track the overall progress of the blog in terms of analytics. We recommend that you include “/blog/” in your URL to improve the way your blog reports its results.
The next tip for creating effective URLs is by ensuring that the URL is user-friendly. When it comes to creating the URLs for each individual post, some marketers suggest including every word from the title in the URL. However, this is not correct as it leads to long and hard-to-read URLs. Try to make the URL for your blog short, yet descriptive. This allows you to get your point across without creating too much confusion around a long URL.
Fill & Find Content Gaps
Blogs are an easy and fast way of creating content that can fill in some SEO gaps, allowing new customers to find you. Use these blogs to improve high-priority SEO phrases that you are struggling to rank. This allows your content to feel more connected both with the blog and with the main site.
Add Optimized Videos & Images
Images help create an increased amount of visitor engagement and an overall positive experience. Besides this, however, they also greatly benefit your SEO. Make sure that with every post you create, you include an image. This way you gain the attention of possible visitors. Another tip is to use descriptive alt tags that help these images become optimized. Videos are also another great way to increase traffic and benefit your SEO. You can do a review on a video that you have posted to YouTube. This not only increases traffic to your blog, but it also allows the visitors of your blog to find your YouTube channel and follow you on that social media platform as well.
When you fully realize the potential that SEO can bring to your blog, you will be satisfied with the results. We included several tips that will help you improve your SEO ranking, however, if you are still struggling you can always contact us at Hometown Marketing Group.