Social media has become the norm, and many businesses are using it to market themselves. Businesses are using these platforms to drive sales, increase customer engagement, and branch out to new markets across the globe. Only 20 years ago it was uncommon for businesses to use the internet to advertise and sell products, but now it is the industry norm. If you are unsure of how to create more engagements with your business’s social media sites, here are some tips that should help!
Define Your Business Goals
What do you aim for if you have no set target? Setting a goal for your business helps you understand the exact path that you need to take. This could be a goal of trying to reach more than 50 people a day or getting a follower count of over 1,000. Whatever the goal, consider these when writing down your goal.
- Set goals that are attainable
- Goals should be measurable
- Be specific when writing down your goals.
Learn More About Your Target Audience
Creating your business goals is very important, but now it’s time to get into a major factor in achieving those goals, your target audience. They are crucial in achieving success because without them you have nothing. Creating a social media strategy around your target audience will be key in your business’s online success. Your target audience helps you figure out everything, from what social media platforms work best to what content to create and share. It is important to look at your audience demographics, this way you are able to define their questions, concerns, and problems. The most important thing when looking at demographics is to figure out who your target demographic is and what social networks they use.
Choose Your Social Media Platform Wisely
Using all social media platforms out there is not necessary. What really matters is being impactful on the sites that you use. This is by far one of the best tips when it comes to social media marketing. It is not the quantity but the quality that really matters. Putting content out there that is subpar will only make your business look bad. Doing research and planning your social media presence will help you achieve your goals. It will also allow you to focus on the platforms that your target audience prefers.
Humanize Your Brand
A downside to using digital media is that emotions are not easily communicated. When we say “humanize your brand” we mean to go beyond the glass screens or product photos. Show your target audience what goes on in your office, show off your employees, and introduce them to the humans behind your brand. These brand stories are not ads or sales pitches, but they help the audience directly connect to your brand. These stories will tell them what you stand for, your values, and allows you to display your culture. Creating posts sharing Friday plans, or team-building activities, allowing your viewers to see the human side of the business.
An effective social media marketing strategy is key to the overall success of your business. This is the newest way that companies are expanding their reach. It may seem unconventional at first, but this has been proven to increase traffic to your business. Using tools like social media analytics, you are able to see what is working, and what isn’t. Have any questions about how to start social media marketing or want to start a company Facebook account and don’t know where to start? Contact us at Hometown Marketing Group, and one of our team members will be here to help you with whatever your question may be.