When you meet someone for the first time, it is always a tricky experience. We tend to interact and treat them based on who we think they are at the first glance. However, appearances are always not what it seems. First impressions last, and this counts even with websites. When you pull up a site and you notice that it isn’t as appealing as it could be, do you click off? The most common answer to this is yes, and that is why web design is crucial for your business.
What exactly is Web Design?
Web design is the look and design of websites that are on the internet. Usually, it refers to the website from a user point-of-view, versus from a software development perspective. Web design used to be solely focused on designing the sites for desktop browsers. However, this has changed with the rise of newer technology in recent years, the shift has become towards mobile and tablet browsers.
The way website design is commonly seen is the overall look and feel when one uses a website. It involves planning, placement, and creating the elements for your website. From graphics, fonts, colors, images, layout, and structure, web design involves all of these. This is to ensure that your site’s visitors can easily understand and go through your site to receive the best experience with no problems.
The Significance of Web Design
Web design plays a crucial role in a business relationship with its customers online. It is important because how you plan and execute your design elements will impact how your audience views your brand. So, make sure that you have the best impression because that determines if they stay on and learn more about your business or leave. A good website design not only helps grab their attention but also keeps them engaged with your page.
There is an ever-increasing number of web development companies that provide services that enable you to create a website yourself. However, if you are really wanting to make a great impression on your websites visitors and customize it in a way that supports your goals, professional help will be of strong use. To ensure that your site is being designed in the best way we suggest going through a marketing company. They not only have experience with web design, but they ensure that your vision and goals are seen by your customers.
SEO & Website Design
When you link your website with keywords that apply to your target audience, this is a great SEO tactic. SEO is something that is essential when designing your website. This is because SEO allows for your site to be found on search engines and connects you to new audiences. Links and keywords that have great value should be implemented into your website. Also updating links to stay relevant should be something you also do on a regular basis. It is important that you are actively positioning content in a way that will increase visibility in search engine results.
When thinking about long-term website design, SEO needs to be included as well. Design trends come and go but are easily replaceable with a new one. However, your companies’ brand and online presence should last a lot longer than trends. Focusing too much on design trends can be problematic, but you also don’t want to just completely ignore what is popular right now.
Current Trends vs. Long Lasting Techniques
A current trend that has become popular throughout 2021 is a parallax design. This type of design features a singular page; however, it goes on for what seems like forever. Website owners have mentioned that it keeps users engaged and allows them to continuously scroll through content. However, this single page eliminates the use of keywords from multiple pages, which becomes a problem in the future.
Responsive web design is another type of design that we much rather suggest. It is a type of web design that allows users to access your site no matter what device or screen size they are on. The future of internet searches has been leading in a mobile-based direction, so we find this to be a great way to keep your site in the customer’s hands, literally. Search engines are also rewarding sites that use this technique by increasing their ranking in mobile searches.
A website isn’t just a website where you can dump all information about your site and just leave it. There is a ton of careful planning and execution that goes behind it. Don’t expect visitors to stay on a website if there is no careful planning and website design has been performed. If you are struggling with web design, or need help with your website overall, contact us at Hometown Marketing Group today and we will help you get started.