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Mobile Marketing

A Beginner’s Guide to Mobile Marketing Strategy

Mobile Marketing and optimized websites are crucial to any small business in the Collinsville, IL area. No matter if you wish to increase business or improve your overall customer engagement, your online marketing ability should include mobile strategies. We are here to help you understand how to enhance your business’s mobile strategy.

What is Mobile Marketing?

Mobile marketing is the sharing of a business in a way that is optimized for mobile devices through apps, social media platforms, and websites.  Utilizing mobile strategies allows a business to reach a wider audience than they would normally when focusing just on desktop digital strategies. This is because most modern consumers spend more time than previously on their mobile devices. It makes sense that since we all are on our phones all the time, marketing should shift to get that audience’s attention.

Setting Up Your Mobile Strategies

If you are new to understanding mobile marketing, we have created information that you need to understand in order to create a strategy with ease. Some techniques that you can utilize include.

  • Advertisements for Mobile Devices

Using tools such as Google AdWords can enable advertisers so they can start campaigns for targeting specific mobile devices. This allows them to advertise directly for specific mobile platforms and devices. This program also can help you learn the analytics of your advertising campaign and can increase your overall return on investment.

  • Make Sure Your Website is Mobile Friendly

Mobile-friendly websites are crucial for any business to succeed. This is because, as previously mentioned, mobile web usage has skyrocketed with the increase in smartphone usage. Businesses should make sure that their websites are great for both desktops as well as mobile.

  • Advertise Through Facebook

Besides making sure you advertise on mobile devices, utilizing social media platforms such as Facebook, which already have a mobile version, allows you to advertise on their platform which is primarily mobile compatible. This way users of the social media platform will be able to see your business’s advertisements on both the app as well as the website.

  • Utilize Text Marketing Practices

Another way that businesses can use mobile marketing strategies is by starting a text marketing campaign. Text marketing allows you to get regular consumers, to continue shopping at your business by having them sign up for a text program. This program allows you to directly engage with them. You can even run unique promotions or specials, which will entice more people to sign up for your program.

Overall mobile marketing can seem like a daunting task. This is especially true if you would not consider yourself to be too tech-savvy. This is why our team at Hometown Marketing Group is here to help you! We are able to help take the hassle out of your marketing strategies, so call us today!



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