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Website Redesign: Why it’s Important & How it Benefits Your Business

Website Redesign

Almost every business in the Collinsville, IL area has a website. These websites and other digital campaigns are useful in boosting awareness of your business. Your website is the first impression of your brand that potential customers see online, which means you will want it to look good.

While a small update to your website can help keep your content fresh, however, an entire site redesign after 2-3 years will help attract more customers to your site. Usually in that amount of time demand from your consumers shift, and your brand has most likely undergone several of its own updates. We have listed below several reasons for you to redesign your business’s website.

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Website Redesign is More Cost-Effective in the Long Run

Rather than just throwing your money into short-term solutions, a full site revamp allows you to get it right from the start. Make sure to take time to audit your current website and look for ways to improve the user experience and the overall usability of the site. Doing this can help you increase revenue and conversions.

Cohesive Business Identity

Rarely is a site directly handled by one person, and even if so, it is still pretty rare for it to get updated over the months or years in order to stay consistent with your business’s identity. A website redesign allows you to be able to make sure that your business and your website are both cohesive in their identity.

Website Redesign Improves Site Performance & SEO

Just like revisiting your business’s identity, website revamps are a great time to make sure that your site’s performance is properly optimized with relevant keywords. Ensure that your site’s content matches what potential customers were searching for and what they can find when they come across your site.

Refreshed Content Strategy

When improving site content, make sure that you are able to properly improve the content and optimize the experience. Think about your business’s digital presence and try refreshing your content strategy in order to make sure that your website creates a cohesive and modern feel. This way you can attract different consumers with the content of your website.

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Time to Get A Website Redesign

A website redesign is something that can seem intimidating, especially if you have never done this before for your business. This is why you should trust our team of professionals at Hometown Marketing Group. We are here to make the process of revamping your business’s website simple and easy. So give us a call today!