As the owner of a small business in Collinsville, IL, your online presence is crucial for bringing in new customers. For those who are new to online marketing, there are many SEO (Search Engine Optimization) mistakes that newcomers can make when trying to get the word out about their business online. These mistakes can lead to your business not showing up when people are looking for local businesses that provide the services that you provide. Do not settle for ranking low amongst your competition online. Here we will detail some big mistakes you can make that will hurt your SEO.
Not Enough Content
One of the most common mistakes that many small Collinsville, IL businesses will make with their SEO is focusing too much on how their website looks rather than taking time to ensure there is enough good content on the page. While it is true that a successful website will look the part, a successful website will also have a good amount of quality content. If your site lacks enough content all it is left with is its design. Be sure that when you are designing your website that you optimize not only how your website looks but also have the right amount of content on the page.
Using Identical Content
A big mistake that people will make when setting up pages on their website or on multiple geo-targeted websites is using the exact same content. The popular search engines like Bing and Google do not take fondly to this and it will tank your SEO optimization as a result. This is why it is so important that even if you have to write very similar content that you make sure the content between your pages or websites is different from one another.
Website Loads Too Slow
When you are online and you come across a website that loads too slowly, you are usually more than likely going to skip going to the website altogether. No one wanting a successful website would ever want their website to run slow because of this, which is why optimizing for speed is such an important factor when building your website. Generally, if your website takes more than 3-5 seconds to load, it is more than likely going to be skipped by many people.
These are not the only mistakes that you can make with your SEO online. If you are looking for a company that can help your small Collinsville, IL business with a good SEO marketing strategy, give our team of SEO professionals over at Hometown Marketing Group a call today!