If you are the owner of a small business in Collinsville, IL, you should already know how important it is to get the word out about your business and find ways to bring previous customers back. A helpful strategy that can help you accomplish both of these things is having a short message service (SMS) text marketing strategy. Compared to many other methods, SMS text marketing is an easy way to get the word out to your potential customers. Here we want to explain more reasons why you should have an SMS text marketing strategy for your business.
More Likely To Be Read
Many other small businesses, including ones in Collinsville, IL may still solely rely on email marketing to get the news out about their business. Unlike marketing through email, having an SMS text marketing strategy is a much more effective way to get people interested in your business. Let’s face it, people are more likely to open up a text rather than go through their email. Another benefit to text over emails is that text can be received a lot sooner than an email. That’s not to say that you should solely rely on text marketing either as utilizing both at the same time can lead to potentially bringing in more customers. Text marketing lets you get the word out about your business quickly and effectively.
Customer Interaction and Relationship
SMS text marketing can lead to allowing quick real-time interaction between the customer and the business. You can have your customers respond with a keyword or a number code. This can greatly increase the number of purchases customers make at your business and can improve the relationship between the brand and the customer. You can send deals or VIP offers through text marketing as well, which can improve the customer and brand relationship even further. With calls, emails, or social media posts, customers may be less likely to respond or check what you send them when compared to sending them a quick text. SMS marketing allows you to improve your customer experience as well as get the word out about your business more effectively.
These are not all the benefits of having a good SMS marketing strategy. If you have any questions or are looking for a company that can set up a strategy like this for your small Collinsville, IL business, give our team of professionals over at Hometown Marketing Group a call today!