Our Expert Advice on How to Strengthen Your Social Media Marketing Strategy
Ah, Social Media, we hate to love it. But did you know that Social Media Marketing is one of the fastest and most effective ways to grow your business? Over the past few years, social media has revolutionized the way businesses go about marketing. The benefits are extensive if you play your cards right, so here are a few of our expert opinions on how to strengthen your Social Media Marketing Strategy.
1. Identify Your Goals
If you don’t have a solid goal, how are you going to achieve it? It’s a good rule of thumb to have your social media goals to align with your overall marketing efforts. The best advice we can give you is to identify your main goal and break it down into subsections. It makes it less likely to fall behind, and you’re more likely to obtain your goals
2. Research, Research, Research
It’s important to know your audience completely. This allows you to pinpoint their needs and wants. Those will then allow you to gear your content to those desires, growing your business. But if you don’t follow suit with research, you’re not going to achieve optimal engagement with your audience. The best way to identify what your area wants is to survey your clients, examine different demographics, and join the conversations people are having online! People want authenticity and truth from a business, not something faceless.
3. Get Creative With Content
Everything that you post needs to be well thought out. If you are posting just to get content out there, you are doing it all wrong. Regardless of what you’re posting, it needs to be more than spur of the moment. Knowing what types of posts work for your business can be tricky, that’s why it’s good to try multiple types and to analyze the community response.
4. Keep Sales-Like Tactics on the DL.
People online don’t want to be sold to. They get on Facebook and other digital platforms to browse and connect with others. This means, users are more interested in building relationships instead of purchasing from you, which can lead to more sales in the long run. People buy when they trust a person or product. If you establish a trusting relationship with someone, they are more likely to buy from you.
5. Photography & Videography
It’s no surprise that quality and authentic photos and videos grab attention. The best part is that you don’t need to be a graphic designer to produce stunning images & videos. There are a ton of free tools, and you can even invest in Adobe, Stock! Either way, high-quality pictures can produce high-quality responses. You can create fun informative graphics, or post images of your team in the office. Your only limit is your creativity.
You love to hate Social Media. There are so many in’s and out’s that can make or break your business, by the way, it’s used. We hope our expert tips give you a better idea of what it means to manage your social media accounts in your business favor. But if you feel overwhelmed, we can take over too. We offer social media marketing tools and have experts on the job, daily. Want to grow your social media connection but don’t have the time? Don’t worry the team at Hometown Marketing Group Inc. will take care of it for you. For more information, call our office at (618) 345-5400 and a member of our team will love to speak with you!