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Website Design & Why it Matters

Why Your Website Design Matters

Website development has come quite a long way over the past 20 years. Website technology is constantly evolving with new features, standards, moving graphics, and everything in between. That’s why it’s important to change and update your site routinely to ensure that your site is keeping up to date with the newest features while still connecting with your audience while representing your business.

If you want your site to be effective and sell, you need to ditch the design trends and focus on what the search engines are looking for. Now that doesn’t mean that your site can’t look great, we’re just saying that there is more to it than choosing the color and size of your website’s font.

“So, where do I start?”

1. Focus on The User Experience

Website Design

You always want to design your website with your customer in mind.  Your site needs to be easy to use and allow visitors to interact with it quickly and efficiently. This allows your guests to navigate towards their needs

2. Limit User Choices

It’s recommended that you don’t add too many options regarding your products or services on your site’s homepage. Instead, it’s recommended that you place choices that you want your customers and visitors to make.

3. Lose The Additional Animation

We know that moving pages and sliders are all the rage in the new website design. However, we recommend having them but not every other scroll. Having too much movement can slow down your site and can sometimes appear as not properly functioning if you were visiting from a mobile device.

4. Stay Consistent with Your Branding

Regardless of your history, if your branding is not consistent across all your platforms, you’re going to lose customers. If you are not consistent your branding can get messed up and customers may find you unreliable and move on.

5. Write Stronger Content

The content on your website is one of the most important features of your site. People visit your website to seek information on your services, so keep that in mind when listing your product or services.

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6. Keep Your Mobile View In Mind

Your mobile view is critical in today’s digital environment. Everyone has a smartphone, and if they are on the go and need immediate solutions or products, you want them to land on your site. If your site is not mobile responsive, then we recommend changing it immediately.

7. Utilize Analytic Tracking

Get familiar with analytics! Knowing how to track and monitor your website traffic in response to your clients allows you to set goals! It can also provide insight into the strengths and weaknesses of your site.

8. Update your SEO Routinely

Routine SEO updates are good for keeping your site updated in agreeance with common search engines. It also is good to update because every day new websites are being uploaded increasing your competition. Complete SEO updates to ensure that your site does not drop below in rankings.

9. Use Landing Pages

Instead of trying to direct the traffic from your target market to your website’s homepage or services page consider creating other landing pages specific to your user goals!

10. Lock and Secure Your Site

If you have an active website, it needs to be secure. Not only for the safety of your consumers and visitors but for the safety of your website itself. Millions of people and companies a year due to website insecurities. Don’t let malware take over your site and secure it and follow through with proper security updates.

By following these tips, you are sure to improve your site’s traffic and effectiveness. If you need to make some or all these updates on your site and don’t have the time to do it yourself, call our team at Hometown Marketing Group Inc. We will not only help you make a larger digital footprint, but we will make it so easy that your customers will love it just as much as you. Talk to a member of our team about our digital marketing services, today!



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