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Search Engine Optimization

We maximize results of your website design plan as we work together to improve your digital marketing strategy. We do this through proper digital marketing techniques that will enhance your websites ranking through SEO.

Our SEO (search engine optimization) services helps your website rank high during relevant searches. Our SEO techniques will raise awareness of your business and increase traffic – which will increase your sales.

But how? – The higher your website ranking is on search engines will correlate to higher visibility among online users and your target audience. With more visibility, your website receives more clicks and traffic from high-value users and customers.

Our team of web developers will design user friendly and creative sites while our SEO professionals ensure that each page of your website is backed up with the best keywords and SEO strategies. Regardless of your business or services, our designers can create the webpage that your company needs to reach and inform your target audience.

We also offer strong content marketing services to enhance your SEO and digital marketing strategy through complete web design and redesign. It’s important that your website truly reflects your brand. No matter what you need, our team can make it into a reality.

Search Engine Optimization Services

Our team at Hometown Marketing Group Inc tailors our web design services to your industry and your business’s unique needs. We can customize every feature of your website to reflect you, and get your customers interested.

Copy Writing & Content Development

Our staff is made up of some of the best writers and copywriters in the industry. With their expertise and knowledge in strong writing and SEO, we can produce compelling and trusted content that can convert your website visitors into life-long customers. Our writers study and follow the ever-changing ways of SEO and use the best keywords and associated words that online users can find you with. With our help, your website will show up on the front page of search results.

Our expert design services will include responsive design as all our sites will be supported for mobile and tablet users. No matter what, and no matter where your customers will be able to locate you and contact you quickly and effortlessly. More than 50% of online visitors are mobile visitors, so we make sure that your website is geared towards them and your desktop visitors.

Search engines now follow a “mobile-first index.” That means that Google is crawling websites from the mindset of a mobile customer rather than a desktop one. If your website is not mobile-friendly, your SEO will tank and will pull away from your targeted audience. With our state-of-the-art SEO and design skills – we can prevent this from happening to your business.

Increase Your Profit with SEO

Increase Your Profit

Your website is your initial interaction with your customers. Almost 95% of your customer’s first impression is your website design and responsiveness, and this can heavily impact your company’s reputation. Contact us today to get real help from real professionals. We will increase your revenue, help build client relationships, and more. Contact us today!

What Does an HMG Website Consist Of?

Our websites consist of custom curated content, design and features that align with your business and your budget. From simple one-page websites to multiple, we can do it all. Our content team and professional building team has what it takes to make your business’s online presence skyrocket.

You can reach by filling out our contact form, instant chatting with us, calling our office, or stopping in! Either way, we can’t wait to speak with you!

Custom Website that uses SEO
Website Copywriting

Website Copywriting

Our team of writers and copywriters are some of the best in the industry. We staff only the strongest team of writers in the local area. With their creativity and expertise, we can design and create text that will engage and convert your website visitors into trusted customers. Our team of content strategists will help improve your copy and your SEO with creative terms and understandings of your industry.

Search Engine Optimization (SEO)

Tactics that can help your company grow organic traffic, generate real local leads, and establish authority.
These strategies emphasize local SEO, content marketing, technical optimization, and link-building—key pillars for a web design business targeting SMBs (small-to-medium businesses) and contractors in a specific region.

Here are a few actionable SEO strategies that we implement with our clients for better visibility, online rankings & consumer engagement:

1. Optimize for Local SEO with Google Business Profile

  • What to Do: Fully claim and optimize your Google Business Profile (GBP) with accurate name, address, phone number (NAP), business hours, and categories like “Restaurants” or “HVAC Contractors”.
  • Details: Add photos of completed websites, client testimonials, and service areas (e.g., “Serving Carbondale, IL & Madison County, IL”). Use posts to announce promotions (e.g., “Free Estimates”).

Why It Works: Local searches like “bathroom remodeling near me” dominate for business owners; GBP boosts visibility in Google Maps and local pack results.

Google business listing SEO
SEO keywords

2. Focus on Specific, Regional Keywords

  • What to Do: Identify and target detailed phrases such as “cost-effective websites for Midwest contractors,” “web services for small firms in Indiana,” or “SEO web design St. Louis.”

  • Details: Leverage tools like Google Keyword Planner or AnswerThePublic to pinpoint high-intent, less-competitive terms. Add them to titles, meta tags, and headings.

Why It Works: Specific keywords attract local professionals seeking tailored solutions, driving relevant visitors.

3. Create Industry-Specific Geo-Targeted Landing Pages

  • What to Do: Build dedicated pages for each target audience, e.g., “eye doctors in southern il,” “kitchen remodeling company Chester, IL” and “Printers Duquoin IL”.
  • Details: Include case studies, customer testimonials, and localized keywords. Optimize with schema markup.

Why It Works: Segmenting content builds relevance for specific searches, improving rankings and conversions.

SEO landing page
blog search engine optimization SEO

4. Publish a Local Content Blog

  • What to Do: Write blog posts like “Top 5 home plumbing disasters and how to avoid them” or “How to check if your swimming pool pump is working properly”.
  • Details: Use local references, stats, and actionable advice. Promote posts on social media and via email to local chambers of commerce.

Why It Works: Establishes authority, attracts organic traffic, and signals to Google your relevance to the region.

5. Showcase Customer Success and Reviews

  • What to Do: Add a “Success Stories” page with detailed case studies (e.g., “a simple tune-up saved my car from the junkyard”).
  • Details: Include before/after metrics, client quotes, and photos (with permission).

Why It Works: Builds trust with business owners and boosts click-through rates via rich snippets.

Customer Reviews SEO
Mobile Friendly Wed Design SEO

6. Improve Site Performance and Mobile Usability

  • What to Do: Ensure your site loads under 3 seconds and is fully responsive for mobile users.
  • Details: Compress images, minify CSS/JS, and use a CDN. Test on devices contractors might use (e.g., tablets on job sites).

Why It Works: Google prioritizes fast, mobile-friendly sites, and business owners expect the same quality they’re buying.

7. Secure Regional Backlinks

  • What to Do: Earn links from local directories (e.g., BBB, Yelp), regional business associations, or chambers of commerce.
  • Details: Request links on chamber of commerce, local govt entities & business sites. You can also sponsor community events for mentions.

Why It Works: Local backlinks boost domain authority and signal geographic relevance to search engines.

Customer Reviews SEO
structured data web design SEO

8. Use Structured Data for Services

  • What to Do: Implement schema markup to detail offerings (e.g., “Custom Web Design,” “SEO Optimization”).
  • Details: Add to service pages and include pricing, availability, and location if possible.

Why It Works: Enhances search visibility with rich snippets, making your site stand out to managers searching for specific solutions.

9. Prioritize On-Page SEO for Conversions

  • What to Do: Optimize key pages with compelling CTAs (e.g., “Get a Free Quote”), keyword-rich headers (e.g., “Affordable Replacement Windows for Norris City Homeowners”), and internal links to service pages.
  • Details: Use action-oriented meta descriptions (e.g., “Stuck? Need a tow – fast? Call now!”).
Why It Works: Turns organic visitors into leads by aligning content with their intent.
Prioritize On-Page SEO for Conversions
website competition

10. Monitor and Outrank Competitors

  • What to Do: Analyze competitors’ SEO with tools—target their top keywords, backlinks, and content gaps.
  • Details: If a rival ranks for “best furniture stores near Metropolis Illinois,” create better content (e.g., a guide with local stats) and promote it locally.

Why It Works: Steals traffic from competitors while establishing your company as the go-to option.

Bonus Tips for 2025

  • Voice Search: Optimize for questions like “Who builds decks & patios near me?” with conversational content.
  • Video SEO: Upload short videos (explanatory, tips or simple guides) to YouTube with local keywords in titles and descriptions, embedding them on your site.
  • AI Tools: Use AI-driven keyword tools to refine content for search intent and readability.

Why These Strategies Win

  • Local Focus: Prioritizes-specific signals (GBP, local links, keywords), critical for business owners and contractors seeking nearby providers.
  • Lead Generation: Emphasizes conversions (testimonials, CTAs, landing pages) over vanity metrics, aligning with your goal of “real local leads.”
  • Scalability: Works for organic growth alongside Google Ads, maximizing visibility in a competitive digital landscape.