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4 Reasons to Use SMS Text Message Marketing in 2022

text marketing
Digital Marketing

If you are the owner of a small Collinsville IL business, you should know the importance of marketing the products and services you provide. Text marketing through short message marketing (SMS) will provide you with an easy-to-use and distinctive way to market your business. It is as simple process that does not require any kind of technical know-how, which makes it simple for any small business to potentially setting up an entire campaign in minutes. Not sure if text marketing is right for you? Check out these 4 amazing reasons to make use of message marketing.

Saving Yourself Time

Having someone send out your messages instead of having to send them out yourself will save you a lot of time. In comparison to email where you need to carefully tailor make your responses or with the people you do business with; text marketing takes way less time to set up and lets you reach your customers a lot sooner than compared to email.

Combining Your Marketing Digitally and In-Person

Many small businesses never consider the benefits of combining their marketing efforts both in-person and digitally. Making use of both sides gives you room to create a more complete approach to your marketing. When companies only focus on one way of marketing and they are unable to communicate with their customers, it will cause a drop in sales. SMS, however, allows for more adjustability when finding ways to connect with your customers. This has been seen to increase your sales numbers and improve your customers’ overall experience.

Improving Your Customers’ Overall Experience

What makes text marketing such a fantastic tool is how it can be used to improve the customer experience.  SMS allows you to reach out to your customers in a way that will allow them to form a more personal connection with your business. It effectively lets you promote deals and offers that will encourage customers to continue to return to your business.

Get a Larger Return on Your Marketing Efforts

SMS Campaign

Text marketing truly helps drive up sales without having to spend a fortune. Email campaigns require investing in working hours and expensive software, however, SMS does not require anywhere near that much money and effort. In addition to that, customers who receive coupons through text messages are more likely to see them and use them than those who just receive them through email campaigns.

Text marketing is a great way to promote your small business. Are you looking for somebody who can help you set-up a text campaign? Give our team at Hometown Marketing Group a call today.