As the owner of a small business in Collinsville, IL, you should know the value and importance of marketing your products and services. Mobile marketing through short message marketing (SMS) has become a popular way to market your small business in recent years. This type of marketing is great since it does not require any technical know-how to get started. It is easy to have an SMS marketing campaign ready to go within a few minutes at affordable prices. If you are still not convinced why your business needs SMS marketing, we have compiled some great reasons and benefits to this kind of marketing for your small business.
Integrating Your Marketing Efforts
Utilizing both online and offline marketing efforts is an effective way to bring more customers into your small business in Collinsville, IL. When businesses only focus on one particular method of marketing, it will often lead to customers getting distracted at the point of purchase, which will lead to lost sales. Being able to communicate with your customers on multiple channels allows you to encourage them to make more purchases. SMS marketing makes for an easy way to communicate with your customers.
Improving Lead Quality Via SMS Marketing
If you have ever had a lead seem interested at first but then you never hear from them again, SMS can help you reach out to them easier to entice them to go through. It is harder to reach out to customers through email, however, most customers will be checking their phones more often than not. Focus on the route that will get to your customers rather than one which will leave unopened emails in their inboxes.
Improving Overall Customer Experience
The point of inbound marketing is to improve the customer experience and provide your customers with more information they need. SMS marketing is a great tool because it lets you provide immediate and direct responses to your customers, improving their experience. It is a personal channel that will make sure your customers see your brand among others. It is also0 an easy way to send out receipts, welcome new customers, or even promote deals and upcoming events among other things. Having a well-planned and executed SMS marketing strategy can greatly improve the customer experience and draw in new and returning customers.
If you are looking for a marketing firm that can help you set up an SMS marketing campaign for your small business in Collinsville, IL, give our team of experts over at Hometown Marketing Group a call today!