A Guide to Mastering Pinterest for Business
When you think of social media marketing it’s common for your mind to transition to Facebook, Instagram, and LinkedIn, right? Often times we forget about Pinterest because we think it won’t matter to the business or services you may offer. – We’re here to tell you that Pinterest may just be what you need to get a few extra leads walking through your door.
Understanding How & When to Create NEW Pins
The first step in understanding Pinterest Marketing is to know how to properly post or “pin.” Creating a pin has been a rather consistent way of marketing. As of 2021, it’s time to start switching up your pins regularly instead of sticking to what you know. The most important part? Linking your pins to other pins on your feed – interlacing can help your customers and visitors as you have created an endless link trail for them to follow.
Be More Creative by Utilizing Video Posts on Pinterest
Just like other social media platforms, videos are known to get more engagement than static images. If you’re looking to spruce up your feed, start creating gifs and videos on the services or products you offer to help boost your engagement.
Stories. Stories. Stories.
Just like Instagram, Snapchat & Facebook, Pinterest has developed a story feature. Stories are perfect for those wanting to increase their follower count and brand awareness as anyone can click on them. Who doesn’t want an increase in engagement?
Be Mindful & Don’t Be Afraid to Reuse Content
Unlike every other social media account out there, Pinterest allows you to re-pin previously posted content. Meaning that if you’re looking to re-post one of your most engaging posts from months prior, do it! A simple update in links and photos and you’re on your way to increasing your engagement with minimal effort.
SEO & Keywords Still Matter
This is when Pinterest Marketing can get tricky. You may be posting and “doing everything right” but if you don’t have a strong SEO, your post is not going to reach your intended audience.
Invest. – There’s No Reason Why You Shouldn’t Get Started
If you’re unsure of where to start, or you’re worried about not being able to keep up with the latest social media trends – investing in a digital marketing agency might be your next step in advancing your social media marketing strategies. Luckily we’re here to help you. If you’re searching for affordable social media and digital media marketing, we’re your team. With our consistent results and proven track record, you can rest assured that our team has your business’s best interest at heart. To learn more about our social media marketing services and other digital marketing resources, contact our office today!
