With the ever-increasing usage of devices capable of it like smart phones as smart speakers, voice search has become a premier way for people to find services and products they are looking for online. With this growing voice search usage, it is important for businesses in McLeansboro, IL to adapt their digital marketing strategy. One of the most crucial aspects of any digital marketing strategy is the optimization of online business listings. To accommodate for the rise in voice search, it is imperative that you get your online business listings optimized for it. In this blog post we would like to give you some tips for how you can get your listings optimized for voice search.
Claim & Complete Listings
If you have not already done this, make sure that your business listings are claimed and fully completed. On platforms that have business listings like Google and Bing, claiming your listing can be a simple process and is easy to start. Make sure that you have an account on the platform you want to claim the listing on. You can either start the claiming process from the dashboard or from a simple search for your business. Follow the steps they require in order to get the verification done. Once verified, you will be able to make changes to the business listing. If you cannot find your listing online it may not be created yet which means you will have to make one yourself. Once you have access to your listing make sure that all the information that can be added is added. Having all the information completed on your business listing will assist in getting your business listing shown or mentioned in voice search queries.
Keywords in Business Description
Just about every platform for business listings includes a description section which allows you to write what your business is about. Make sure that this is filled out with all the other information on your listing. When writing your business description, make sure to find ways to incorporate keywords related to your business. Keywords are important to have there as search engines, like the ones used for voice searches, will look at keywords of business related to the types of services or products the person is looking for. By having a good number of keywords in your business description you can make sure that those looking for your services or products will see your business in voice search results.
Keeping Information Up to Date
It is crucial to make sure that all the information in your business listings is up to date. You may need to set aside time to update your listings as things about your McLeansboro, IL business changes. One of the most common types of updates businesses will want to focus on is making sure their hours are accurate as they may change over time. Another common example would be the phone number as that could change eventually. These are common types of things people will be looking for or voice search queries will show in results. If someone is looking for a business to provide them with services at a particular time of day, you would not want to lose out on the opportunity to show up in the results if your hours are not updated to be what they really are on your online listing. Make sure everything is up to date on your listing so this does not happen.
Adding Photos
One uncommon consideration when it comes to voice search optimization is photos. You can add photos to your business listings for people to see. While this is more commonly something more focused on those seeing your listing from a regular search result, voice search can also show photos from your business listing depending on the type of device being used. Having good photos on your listing can help show to potential customers that your business is professional and takes pride in their work. While it may not be applicable to every voice search, make sure to have photos on your listings for those who can see photos in their voice searches.
There is way more things to consider when it comes to optimizing your business listings and for voice search. If you are looking for a company who can help you with improving both, call Hometown Marketing Group. We provide a variety of different digital marketing services for businesses in and around the McLeansboro, IL area. Contact our team today to schedule a meeting with one of our professionals.
