One of the most powerful tools that Mascoutah, IL contractor businesses have for generating leads online is having a website. Having a website that is well-optimized is crucial for bringing in new and repeating customers. Something that you need to make sure that your website has is local SEO for your service areas. If your local SEO is weak, you will find it much harder to bring in customers from your service areas. One way to boost your local SEO with your website is to have service area pages. These pages will help target your services to your service areas. In this blog post we would like to give you some tips on these types of pages.
Choosing Your Service Areas
You likely already know what your service areas are, however, if you do not, narrow it down. Think about what areas nearby you get the most amount of business. Also consider areas nearby where you would like to market your business in. Once you know what your service areas are, consider which areas you want to create pages for. Creating a well-optimized service area page can be challenging and time consuming so you may not want to create too many of them. While it would be more optimal to create pages for all your service areas, if you are only going to create a couple, go with the areas you perform the best in.
Content & Keywords
Many businesses in the Mascoutah, IL area make the mistake of simply reusing the same content for all of their city pages. This can be damaging for SEO and can actually make you perform worse in rankings for your services. Many popular search engines will check websites for duplicate content and can penalize you for having some. You want to make sure that all the content on your city pages, like any other page on your website, is unique. This dose not mean every single page has to be completely different, it just means you need to make sure everything is worded in a unique way. This goes without saying but you also need to make sure that you have the service area as a keyword in the content so that search engines know what area you are wanting to target. Following these steps will help ensure that your city pages rank highly in the areas they are targeting.
Showing Off Work
As a part of your website, your service area pages can be used to showcase the work that your contractor business performs. If you have accumulated a number of photos of projects you have done, you can add them onto your city pages. You can even use photos of projects from those specific areas if you have any. Showing off your work on your city pages will help show people in those areas that your contractor business is a professional one who takes pride in their work, potentially leading to a new lead.
Using Call-to-Actions
Another important element for your city pages, like other parts of your website, is effective call-to-actions. These are used to help encourage customers to do something on your website that you want them to do. This could be something like scheduling a consultation, giving your office a call, getting an estimate, or something else. Ensure that every call-to-action is prominent on every page they are on. A clear and compelling call-to-action can make the difference between a visitor leaving your site or becoming a lead, so it’s important to position them strategically. Additionally, use language that is direct and action-oriented to increase the chances of engagement.
There is more to creating an effective city page than what has been discussed. Creating fully optimized and well-performing city pages can be challenging work for contractor businesses. With all the work that you are already doing, you may not have enough time to be able to put together an effective website. If you are looking for a company who can help develop a new website for your contactor business in Mascoutah, IL, call Hometown Marketing Group today. We work with many businesses in the community and surrounding areas to develop websites that perform well and match the client’s specifications. Not only that but we also provide a variety of other digital marketing services such as text marketing, social media marketing, and more. Give us a call today for more information about our services or to schedule a meeting with one of our professionals.
