Having online reviews is important for the success of any small business in Paducah, KY. Not only are these reviews important to your online presence, they are important for improving your business as a whole. Direct feedback provided through online reviews gives your business the opportunity to improve products or services. By keeping an eye on your online reviews and making changes to the way your business operates accordingly, you can ensure customer satisfaction and the potential to bring in new or repeat customers in the future. When focusing on managing your reviews, there are many things that you need to be aware of in order to succeed. In this blog post we would like to go into detail on how to manage your online reviews as well as briefly touch up on how to get online reviews as well.
Setting Up Listings for Reviews
If you haven’t already, make sure that you claim all of your business’ online listings. This includes platforms like Google My Business, Yelp, and more. Platforms such as these will be where you get your reviews from. Once you do get your listings claimed, make sure they are optimized in order to ensure that your customers are able to find your listing to leave a review. Make sure you add all your service areas to your listing. Set your hours to where they should be and make sure that your website and social media pages are linked. Ensure that your phone number and address are included. Also make sure that across the different platforms that your information is consistent. Having these listings claimed and optimized is the first step when focusing on your reviews.
Regularly Monitor and Analyze
With your online listings claimed and optimized, you will have access to your online reviews. Now that you have access you need to make sure that you monitor them on a regular basis. Check out your reviews to see what people have to say about your business. You should also try to keep tabs on how often you are receiving reviews. While it is great to receive a lot of reviews regularly, getting too many at one time can trip up many platforms as they have spam filters which aim to stop fake reviews from being added. Getting too many reviews at one time or reviews that seem spammy can often lead to some reviews you receive to be completely hidden. This is your opportunity to see what people have to say about your business and start to make changes to your products and services as needed.
Engaging With Positive Reviews
Not only do you need to keep an eye on your reviews, you also need to engage with your reviews. You need to engage with both positive and negative reviews. Aim to respond to as many reviews as you possibly can or at least some of them on a regular basis. Positive reviews always tend to be the easiest to respond to. We encourage you to simply thank the person for leaving a review. Responding to a positive review is a great way to build a connection with a customer which can lead them to become a repeating customer down the line. Not only that but engaging with your reviews is a great way to boost your businesses SEO.
Responding To Negative Reviews
As mentioned before, not only do you need to respond to positive reviews, you also need to respond to negative ones as well. Many businesses in the Paducah, KY area make the mistake of either ignoring negative reviews or responding negatively to those kinds of reviews. We urge you to stay positive and professional when responding to those kinds of reviews. Focus on being constructive and see if you can find a resolution to the problem that your customer is having. Doing this can be a way to improve that customer’s experience and it also shows that your business takes feedback professionally. You can also use this as a way to reflect on your products and services and improve in the future.
Many small businesses in the Paducah, KY area simply does not have enough time during the day to manage all their online reviews on top of running their business. Hometown Marketing Group manages online reviews for businesses in the area. Not only that, we also provide a variety of digital marketing services as well as website development and more. If any of our services are of interest, give our team a call today for more information.
