Having a social media marketing strategy is important for the success of any small business in Marion, IL. With a social media presence, your business will be able to connect more with its customers and can bring in new or repeating customers. Your focus on social media should always be to post the highest-quality content possible that your audience will find interesting. When it comes down to the kind of content your business should be creating, you have to consider whether to focus on videos or static pictures. In this blog post we would like to go into detail on both of these in order to help you decide.
Static Picture Posts
Posts that go with using static pictures tend to be a popular option for Marion, IL businesses creating content for their social media. Out of the two formats discussed in this blog, this is the most cost-effective and time-effective methods. For small businesses, this is a very popular option for those reasons. There are other reasons why static pictures can make for effective social media marketing. Static images are quick to read and easy to understand. If you are wanting to make content that is more in-depth and comprehensive, then this is not the kind of format you should use. This format is great for people who are scrolling through their social media. Static images can help build brand recognition through the use of consistent logos, colors, and fonts. Static picture content can be an effective way to market your business on social media.
Video Posts
For those looking for more in-depth and informative content then you should look into the video format. Videos are a great way to create content for your audience which is long enough to be informative while keeping them engaged the whole time. Videos are a great way to build a deeper connection with your audience and can be a more effective way to express tone and emotion to posts that other formats have a difficult time trying to convey. Some platforms also are primarily focused on video content so doing them opens up the opportunity to add your business’ presence onto those kinds of social media platforms. Videos can be time-consuming to make, however, and good tools used to make video content can be costly. It is, however, worth the investment if you are looking for a good form of content to post.
Which One Works Better
When it comes down to which form of content is better to post on social media there are many different factors that you have to consider. Your line of business can influence the type of content you want to make. If you are a restaurant, it is a lot easier to make a simple static image with today’s specials, but if you are a HVAC contractor, you may want to create informative videos for your audience. You should consider your audience when thinking about what kind of content you want to make. If you have a younger audience, having video content is a great way to keep them engaged while older audiences may just want to cut to the chase and know what your business has to offer by looking at a static image. If you are not sure what to do, trial and error will help narrow things down. The platform that you are aiming to market on also plays a big factor in your decision. Social media platforms such as TikTok are better for video content while platforms like Facebook are good if you are looking to post either type. Try both kinds of content and see which type performs better for your business. If we can make a recommendation, why not try both kinds of content? Having a variety in the types of content your business posts on social media is a great way to boost user engagement and interest.
It can be challenging work to manage your business’ social media presence, make ads, and keep track of performance. If you are looking for a company near your area who can help you with these things, call Hometown Marketing Group. We provide reliable social media marketing services for businesses around Marion, IL and the surrounding areas. Our team also offers digital marketing, text marketing, website development, and more. If any of these services are of interest, contact our team today.
