The wide spread of voice search has changed the way that people look for services and products. Voice controlled assistants such as Siri or Alexa give consumers the ability to find what they are looking for online just by asking for it. This has also had a big impact on digital marketing as a whole. It is important for businesses in Swansea, IL to make sure that their business is optimized for voice search. With how many people these days use voice search to find what they are looking for, not being optimized for voice search can prevent you from reaching potential customers. In this blog post we would like to delve deeper into the impact of voice search so you can get a better understanding of why it is so important to be optimized for it as well as give some helpful tips.
Voice Search Compared to Traditional Searches
As already explained, the way voice search is done through a digital assistant who is controlled by voice which then uses the internet in order to show you results of what you are looking for. This adds convenience & accessibility for those who may have a harder time searching for something on the internet. With how many people use this service on a daily basis, it should be no surprise that it is important for your business to be optimized for it if you want to find success online.
Local SEO in Voice Search
Voice search tends to be used for primarily local searches if someone is looking for products and services. Most devices used for voice search also track location in order to help users find what they are looking for in their area. It offers a level of local SEO that businesses would not want to miss out on. Being optimized for voice search means your business will be pulled up in searches related to the products or services you provide.
Optimization Tips
With a good understanding of what makes voice search so important to be optimized for, you should know how you can get your business optimized for it. While there are many different things you should go about getting your business optimized, we want to highlight some important ones. Here are some tips that you can use to help improve your overall performance:
Online Listing Optimization: You want to make sure that you have access to and fully optimize your Swansea, IL business’ online listings. Platforms like Google Business Profile are important to have access to for your business in order to give potential customers information about your business as well as give search engines like the ones used by voice search a way to pull up your business. Having an optimized online listing will also help boost your SEO overall including in your service areas as you can add them onto your profile.
Website Mobile Optimization: Make sure that your business’ website is optimized for mobile devices. Search engines are starting to focus on prioritizing websites with mobile optimization in searches. Not only dose optimizing your website to be viewable on mobile displays improve your SEO, it will also improve the user experience of your website, increasing the odds you can make a conversion from someone looking at your website.
Prioritize Website Speed: Your website needs to be able to load at a reasonable speed. Nobody wants to be stuck waiting around for a website to load when they could just go to a different business’ website instead. The search engines that voice search platforms use also focus on prioritizing placing websites that load fast higher in searches.
FAQ Pages: Something that voice searches often use for question-based searches is FAQ pages. This is why it is important to have a dedicated page on your website for frequently asked questions so that when someone in service areas asks a question about the services or products businesses like yours is involved with, your business will be the one it uses to try to answer their question. Make sure your FAQ page has questions relevant to your type of business.
Trying to make time to get your business fully optimized for voice search can be a time-consuming effort. Thankfully Hometown Marketing Group is there to make things easier for you. Our team of experts help get Swansea, IL businesses optimized for voice search among a variety of other digital marketing services. If this sounds like something you may be interested in, give our team a call today.
