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email marketing strategy Belleville, IL

The Do’s and Don’ts Of Your Email Marketing Strategy for Your Belleville, IL Business

Belleville, IL email marketing

For businesses in Belleville, IL looking for digital marketing strategies to use, one of the most popular options used is email marketing. Email marketing allows your business to connect with your customers in a way other methods do not. You can give out detailed information about upcoming events among other things. While it is a powerful tool that can be used to keep users interested in your business, there are some things you should do and should avoid doing in order to be successful. In this blog post we would like to give you tips on things to do and not to do with your email marketing strategy.

The Do’s

Compelling Subject Lines

When you create your emails for your Belleville, IL business’ email marketing campaign, you want to make sure that each of them has a compelling subject line that your audience will want to open. Make sure that your subject line dose not sound like spam. Ensure that it is not too long and is concise and to the point.

Optimization for Mobile

With how many people use cell phones these days, you want to make sure that your emails are optimized for those types of displays.  Make sure that your emails use a large enough font to see on those types of screens. Ensure that the content flows well on the page. If your email looks bad on mobile devices people are less likely to read them.

Call To Actions

Use good and clear call to actions in your email. This could be something as simple as asking them to visit your website, donate, sign up for something, or something like that. Good call to action makes it clear to your audience what you are wanting them to do.

Test Different Approaches with Emails

While it is important to stay consistent with your campaign, you should analyze your email campaigns, performance and test new ways you can improve it. Some platforms used by email campaigns have features you can use to track performance. By experimenting with your email campaign, you can improve your campaigns’ performance.

The Don’ts

Do Not Buy Email Lists

You may be tempted to buy an email list from somewhere which contains emails which you can send out emails to. This practice is greatly frowned upon, and it can even lead to issues for your business. You need to build your email subscriber list naturally by asking customers if they would be interested in receiving emails from you. Using these tempting email lists could not only see your business emails being marked as spam, it could even lead your business to get in trouble with the law.

Don’t Forget to Clean out Email List

Regularly check your subscriber list and take time to remove any inactive emails or ones that bounce back. This will help ensure that you are only sending emails out to people who are actively wanting to see them, saving you effort and time. This is a great habit to start for your email marketing campaign.

Avoid Overwhelming Your Subscribers

Make sure you are not sending out too many emails at one time. Ensure that you stick to a regular emailing schedule. Focus on being consistent with your email posting frequency. Sticking to a schedule for how many emails go out and when will help your business avoid being viewed as spam or make people uninterested and unsubscribe.

email marketing tips Belleville, IL

Don’t Forget to Proofread Emails

This goes without saying but is important to make sure that you proofread each email you send out in order to ensure proper grammar is used and everything you wanted to touch upon in the email is accounted for. If your emails have a lot of spelling mistakes or are generally incoherent, people will view your business as unprofessional. Aim to make sure each email you send out to customers looks good.

Looking for a digital marketing company who can help you with email marketing or other services? Call Hometown Marketing Group today. We provide those services for businesses around the Belleville, IL area. Contact us today for more information.

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