For home contractors living and operating out of the Carlyle, IL area, having a good digital marketing plan is crucial for success. These days, people who are looking for services will be looking for them online. This is why it is important to establish some kind of digital presence in order for your business to show up when someone looks up your services in your business area. Without any kind of digital marketing strategy, you are severely limiting your potential to generate leads. There are a variety of different digital marketing strategies that home contractors can use to find success online. In this blog post we would like to go into detail on some of those strategies that can help you build a strong presence online.
Having A Professional Website
One of the biggest parts of a digital marketing strategy is to develop a professional website for your contractor business. Your website serves as the main place for potential customers to learn about your business, the types of services you provide, and more. Something that many businesses around the Carlyle, IL area fail to realize is that there is a difference between having a professional website as opposed to just settling for something basic. Your website needs to look visually appealing and be easy for people to use. The content & images on your website need to be organized on the page not only so it looks nice, but it is easy to navigate. The images you use need to be high-quality so people know what they are looking at and know your business is professional. Your website also needs to be mobile responsive so that the large number of people viewing your website on their mobile devices will be able to use your website. Not only that but search engines like Google also prioritize mobile responsive websites in search results. With a well-designed website, your contractor business will perform a lot better online.
Social Media Marketing
You want to make sure that your contractor business has a presence on a social media platform or two. Similar to your website, having a social media presence will help potential customers learn about your business and could lead to them being a customer. You can use your social media page to share information about your business. Show off images from recent jobs you have completed. You could create informative content to teach your audience something related to the type of work you do. Social media also provides a great opportunity for you to build a connection with your audience by engaging with them. Many of these platforms also feature paid advertising services which can be a great investment for small contractor businesses. There are also a variety of different social media platforms you can choose from with many focusing on specific types of content. You can pick the ones that think would suit your business and your audience best. A strong social media presence is a powerful tool for home contractors looking for great digital marketing strategies.
Pay-Per-Click (PPC) Advertising
Advertising your business online with Pay-Per-Click (PPC) ads is a great way to generate leads. These ads will appear at the top of search engine results when people are looking for services. Platforms like Google Ads are trusted for allowing businesses to run strong PPC campaigns. These types of ads can be geo-targeted to specific areas, ensuring that you are focusing more on your service areas rather than advertising in places you do not need or want to be. Campaigns such as this are an investment of time and money. You will need to regularly check in on your campaign in order to track performance and make changes as needed. You will also need to check in to see if your campaign is sticking to your budget. While running a successful PPC advertising campaign can be a challenging prospect, it is a worthwhile investment that many small home contractors use to be successful online.
If you run a home contractor business, you may not have enough time to focus on digital marketing. You thankfully do not have to manage it all by yourself. At Hometown Marketing Group, we provide home contractor businesses around Carlyle, IL with a variety of different digital marketing services. We also provide services such as text marketing and more. If you are looking for a company who can help you with digital marketing, give us a call today.
