Digital Marketing Questions & Answers: “What Exactly Am I Doing?”

The internet is constantly evolving, and it can be hard to keep up. That’s why many business owners are switching to Online Digital Marketing and getting lost in the sea of online advertisements. So, how do you get your business to stand out? What is SEO and what does it stand for? How is social media going to benefit my business and what platform do I use? These are just a few of the many questions first-time digital marketers have. At Hometown Marketing Group, Inc. we want you to know what you’re getting yourself into while keeping you at ease that your business’s success is in great hands. We have been growing small-town businesses for years and are prepared for whatever the everchanging internet throws our way. But before you jump into digital marketing blind, here are some of the most asked questions:

How Can I Use Digital Marketing For My Business?

Digital Marketing can be the best thing that can happen for your business. It allows you to be creative in how you promote and sell your products or service. Digital Marketing uses specific mediums, assets, and strategies to reach optimal performance—now let’s break that down.

Your businesses medium is the Internet, and your assets can be any or all of the following:

• Website
• Email List
• Text Marketing List
• Social Media Profiles
• Creative Content

Research has shown that if the above assets are being used to their full potential, the incoming numbers your business will see will speak for themselves. But the question is, HOW? HOW do I use these to their full potential? You choose a strategy.

The following strategies not only are effective, but they require attention and monitoring. Why? Because the Internet is always changing, and if you partner with Hometown Marketing Group, Inc. we will do all that for you.

Digital Marketing Strategies Include:  

• Content Marketing
• Search Engine Optimization (SEO)
• Social Media Marketing
• Pay-Per-Click (PPC) Advertising
• Native Advertising
• Email Marketing
• Text Marketing
• & More!

The list of strategies is endless and evolving. At Hometown Marketing Group, Inc. we watch it intently and are up to date on the latest research. Sound too good to be true? Maybe a little too easy? Start by letting us help you with one service and watch your business blossom right in front of you. The best part? All we need are your ideas and we will handle it from there. It’s so easy to get started and you’ll be blown away at the results. Call us at (618) 345-5400 to speak with a member of our team.

What Does SEO Stand For?

Search Engine Optimization (SEO). It is an Online Digital Marketing Strategy that is used to help your business’s website rank at the top of search pages. (AKA- The front page of Google, Bing, Etc.) We know what you’re thinking, “How do you even do that?” Well, you see, if you allow us to build your website, we go into the back end and associate your website with the most common search terms and keywords in your region. SEO is relevant and effective if it is used correctly. Here is what our SEO services can do for your businesses:

• Create a Sitemap for Your Site
• Create Search Engine Friendly URLs for Your Posts & Pages
• Add Metadata to all Pages, Posts, & Photos
• Align Your Site Content With Desired Search Terms & Keywords
• Remove Unwanted Backlinks to Your Site
• Obtain Positive Backlinks to Your Site

SEO sounds simple, but it does require detail and attention, which is why businesses don’t tend to use it unless they’re partnered with a Marketing Agency. Why is that? People, it’s meticulous and time-consuming, especially when you have a business to run. Contact us about our SEO services, and we will take it from there. Show up on the front page of search pages without lifting a finger.

What is Social Media Marketing?

Social Media Marketing is a Digital Tool that businesses use that focuses on the use of Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, you name it! All for communicating with their customers. So, now you may ask yourself, “Which social media platform is best for my business?” This answer to this question all depends on your current market, and target market. You want to use the platform and post content that you know your current and potential clients will find interesting and engage with! It’s easy to post, but you need to make sure that what you’re posting is going to work effectively. Which brings us to the most common question related to digital marketing “What content do I post?”

What Exactly Is Content Marketing?

“What Content Do I Post?”

Content Marketing is seen in several different configurations. It can be as simple as blog posts and can be as complicated as company-made videos. There is no right or wrong content, it just needs to work for the message you are trying to send to your target market. For example, if you have immediate information that needs to be released, instead of posting an image you are more likely to send out a press release. You can use whatever you want as content marketing, but you MUST make sure that your market is benefiting from what you are offering. Relevant, unique, and quality content helps build trust and authenticity and can overall make selling easier. Posting is relatively easy, and anyone can do it!

“So, Why Do I Need Hometown Marketing Group Inc. To Help Me With This?”

Because again, it is a very tedious job. As a business owner you don’t have the time to sit down and analyze results from previous posts, create content AND post it. By partnering with Hometown Marketing Group Inc., we will handle all your postings and come up with the content. That way your social media accounts are live, active, and engaging. Need a little more convincing? Here are the benefits of our Content Marketing Services:

• Access to Our Team of Marketing Specialists
• Team Members Who Work Together & Keep You in The Loop
• Continuity of Project Work
• Built-in Structure Implementing KPIs & Measuring your Return on Investment
• Proven Success Track Record
• Full Knowledge of The Latest Platforms, Strategies, Tools, and Analytics
• Fully Licensed

Digital Marketing offers so much potential for your business. If used correctly, It will grow your incoming traffic and expand your target market. There are no obstacles, and how is that possible? Because we have been doing this for a long time, and only hire the best team of specialists to handle your business’s online presence. At the end of the day, we want your business to succeed, we’re not a money-sucking machine.

We entered the field as a small-town business, just like you! So, we know what it’s like to struggle, but we also know what it’s like to succeed. We offer exceptional service and bring you outstanding results. If you decide to partner with Hometown Marketing Group, Inc., we promise that you won’t be disappointed. If you are ready to take the leap, call us at (618) 345-5400, or stop in our office to speak with a member of our team. It can be scary, just know that we will be with you every step of the way.