Digital Marketing Trends Kicking Off in 2021

Social Media Marketing

5 Social Media Tactics Your Business Should Be Using

It’s no secret that most of our world has become digital and it has been for a while. However, digital marketing trends are constantly changing as our online world continues to expand. Here are the top 5 trends and digital marketing tactics your business should be using in 2021. What better way to kick off the year than new marketing insight? Here’s what you should know:

1. Trust Social Media

Yes, we said to trust social media. As you know, social media is one of the fastest and easiest ways to get your brand out there – But you must use it right. During the 2020 pandemic online users skyrocketed with more daily users. A true digital marketer’s dream come true! But with more users online, you must increase user retention – that’s the tricky part.

Invest in a digital marketing team to handle your content plan, development, regular posts, attract new customers or clients, and more! If your small business has neglected or put off adding regular social media marketing into your mix, now is the time and we’re the team to help.

2. Google Listings & Local SEO

One of the EASIEST & IMPORTANT things you can do as a small business owner is to ensure that your information is updated, verified, and listed with Google and other popular search engines like Bing, Go Duck Go, and Yahoo. A Google my Business listing provides valuable information such as location, website details, email, phone, and other contact and directory services essential to your business. It helps you stand out against the competition by having higher rank and spotlight searches on a local scale.

3. Never Stop Considering Voice Search

How many voice assistance tools do you use? Each smartphone as of 2021 is equipped with its own voice recognition software, and household smart machines such as Amazon Echo Line and Google Home Systems have become extremely popular. Between Siri, Google Assist, and Alexa you’re surrounded by voice recognition software.

But why is it important? Voice recognition often pulls up different search results than what you may see if you were to type in a search. This is important for digital marketers to incorporate content that is geared and aligned with what people say to search and type to search. This can lead to greater SEO and customer traffic.

4. Retention & Segmentation Services

We recommend focusing on and investing in your current clients and customers rather than new leads. It’s important to exert this energy because it increases your credibility, strengthens your relationships, and increases your overall revenue. Through these strengthened relationships, you are more likely to earn honest feedback that can help shape your brand. This can make your future investments more cost-effective while still providing outstanding services to your clients and customers.

5. Interactive vs. Stagnate Content

Adding fun and interactive content to your website is a great way to provide value, creativity, and engagement. You can do this by running polls on your social media accounts, posting gifs, and moving images to your website, sharing a video, and more! Adding these elements to your digital accounts can change the way you sell, and how your consumers see and interact.