Businesses in Troy, IL should know the importance of having a well-designed and properly functioning website. There are many different things that you have to consider when creating a professional website. If your website is not well designed, it can hurt your business’ ability to rank well in local searches when potential customers are looking for services or products in their area. In today’s blog post we would like to give you some helpful website development tips you can use.
Have a Good Plan
Before you get started on website development, plan it out. Know what kind of content will be going on your website. Figure out how many pages your website will have. Once you know everything you are trying to accomplish with your website, you will be able to keep things organized later down the road.
Good User Experience
Focus on ensuring that your website functions as intended and is easy for people to use. If your website has issues like loading slowly or if links are broken on your website, it will likely drive away potential customers. Make sure to test every feature of your website before you make it live and you keep everything optimized so it can load at reasonable times. With this you will be able to keep people on your website for much longer.
Mobile Optimization
With how many people these days use their cellphones on a daily basis you should focus on ensuring they are able to view your website without any problems. After all you would not want to miss out on a large among of potential customers if they were unable to view your website properly. Make sure that your website is optimized for mobile view and other screen sizes. If you fail to do this not only, will it hurt the customer experience, it will hurt your website’s ability to rank well on local searches as many search engines prioritize websites that are optimized well for mobile viewing.
Organized Website Layout
Many business owners in the Troy, IL area make the mistake of having websites with overly complicated and disorganized website layouts. You want to make sure that all content is properly layout out. Your content should flow down the page and be easy for people to read. Make sure that you use an easy-to-read font and a good color scheme on the page. Make sure that the high-quality pictures and videos you have on the page are organized with the content. Doing this will make your website more professional.
Website Security
Make sure that your website features good security. Not having any clear security on your page will make your business seem illegitimate and untrustworthy, regardless of how well your pages may be laid out. Make sure to have an SSL certificate. Use HTTPS to help keep personal information encrypted. You should also proactively take precautions to keep your website safe in the event of an attack. Make sure to take regular backups of your website in order to have something to fall back on in case of an emergency. Doing these things will help keep you and people visiting your website safe.
Keep Track with Analytics
Make sure to keep track of your website’s performance regularly. There are many tools that can help you do this such as Google Analytics. These tools will help you see how much traffic your website is getting and when. You can also see things such as what pages and features on your website are performing well, what links are being used, conversion rates, & more. Check your analytics regularly to help you determine what parts of your website are working and what parts can be improved.
Hire a Professional Website Developer
Creating & maintaining a website is a lot of hard work. Thankfully you do not have to do it all yourself. Hire a company who can build, host, and manage your website. These companies work with you to help create your website exactly how you want it to be while still ensuring that everything runs smoothly. The financial investment of having a different company handle your website is worth it as it gives you more time to focus on other aspects of your business.
If you own a business in Troy, IL and are looking for a professional website development company to create a new website for your business, call Hometown Marketing Group. Our team not only builds and maintains websites, we provide a variety of different services including digital marketing, text marketing, & more.
