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Why User Experience is Important More Than Ever – Today’s Digital Marketing 101.

User Experience Collinsville IL

Website & Social Media – It’s All About User Experience (UX)

When you’re designing your website or are about to post on social media, who are you thinking about? Are you thinking about what YOU like or are you thinking about what your CONSUMERS like? – If you answered “you” it’s time to switch gears. In today’s digital world, everything is about user experience. Without UX your SEO (search engine optimization) could be at risk.

User Satisfaction

It’s no secret that UX has an impact on your SEO. You could be doing everything right in terms of SEO but if your clients and consumers are not having a pleasant experience, they’re going to put their time and money elsewhere. But what all does UX include? Let’s break this down.

Your Website’s UX is Based on the Following Factors:

  • Website Speed
  • Interactive Components
  • Easy Navigation
  • Eye-Catching Design
  • Intriguing & Informative Content
  • Mobile & Tablet Responsiveness
  • So. Much. More.

Now, why is this all so important? Because if you’re failing to keep your consumer engaged you are going to lose them and their business. Think about it. If your company has an incredible desktop design with great interactive features, but those features don’t transfer over for mobile users, you’re going to lose 50% of your customer base.

Optimizing your Digital Storefront is the Best Way to Enhance UX.

Keep the most useful and informative content upfront so your consumer can quickly understand your business and the services/products you offer.  Keeping this content front and center allows the user to take in the most information they can before deciding if they want to remain on your website or not. If you’re wanting to take your UX to the next level with minimum stress, it’s recommended that you partner with a local digital marketing agency. Luckily for you, we’re here to be your helping hand.

Responsive User Experience Website

At Hometown Marketing Group, Inc. we take our clients to the next level. We provide custom website design services, SEO, content creation, social media management, and more! If you’re ready to get started contact our office today to speak with our experts. We look forward to working together and helping you achieve your digital marketing goals!