In our digital age, more and more people are relying on the ability to make purchases over the internet rather than at a physical store. For some businesses in the Fairview Heights, IL area, having an e-commerce website is a great way to increase sales. It is important to make sure that your business’ e-commerce site is properly laid-out and is easy for customers to use. In this blog post we would like to give some tips that you can use to create a successful new website.
Simple Navigation
Being easy to navigate is one of the most crucial parts of any successful e-commerce website. You want to make sure that all your customers can use your website effectively and understand how to use it. Make sure that your website content is not cluttered, and you keep photos organized. You can add helpful features such as a search bar to help your customers find something they are looking for. Customers are more likely to make a purchase on your website if they can navigate it without hassle.
Call-To-Actions
One way you can help improve the navigation on your website is by using effective call-to-actions. Use ones like “Add to Cart” “Buy Now”, and more to help guide them through the purchasing process. Their placement on your website plays a big role in helping to navigate as well. Having attention-grabbing and easy to understand call-to-actions will help your Fairview Heights, IL business’s e-commerce site successful.
Mobile Responsiveness
Many people these days use their phones to browse the internet, so it is important to accommodate them by ensuring your website is mobile responsive. Websites that are not mobile responsive are incredibly hard to use on displays that cannot handle the layout, thus negatively impacting potential sales because people will not be able to use your website. To avoid these issues, ensure that your website is able to be viewed on various types of displays including mobile phones.
Using Customer Reviews
You can feature customer reviews on your website that will help build your business’ creditability and improve your chances at making a sale. Aim to make them easy to see, maybe even dedicate an entire page to them. It is always good to try to bring in more customer reviews, just make sure that you take time to also reply to your customer’s feedback.
Having Clear Product Descriptions
Ensure that the products listed on your e-commerce site have easy to understand descriptions. Fully explain what the item is and highlight anything important your customers may want to know such as it’s quality. You can break down a description using bullet-points if needed to help convey it without being a hassle to read.
Ensure Website is SSL Secure
Nobody wants to get scammed with a finical purchase on the internet and people are much more careful online to avoid potential scams. Sometimes, however, people maybe believe something to be a scam which is not. If your website dose not SSL secured, it will greatly hurt your website’s ability to bring in customers. Not only that, but it also makes both your e-commerce site and your customers’ personal information vulnerable. When a customer sees that your website is SSL secure, they know that they will be safe when making purchases on your website.
Consider Your Audience
One of the first things you should consider before starting the design process is your audience. Focus on your customer’s shopping habits and what appeals to them among other things. You can use tools such as Google Analytics to be able to help you conduct market research to better understand your customers’ habits. By fully understanding your customers, you can bring them a better user experience on your e-commerce website that may blossom into a sale.
Using Analytics
As previously mentioned, tools such as Google Analytics are a great way to see your website’s performance, how your customers are using it, see traffic rates, and more. Use these as a way to see what parts of your site work and which parts need improvement. Staying proactive with your e-commerce website and updating it to perform better will ensure its continued success over time.
Looking to get a new e-commerce site for your business. Call Hometown Marketing Group today. Our team dose e-commerce websites for businesses located in Fairview Heights, IL and the surrounding areas. Give our team a call today to receive an estimate on all our services and see how we can best help your business.
