Text marketing is a powerful marketing tool to get the word out about your Staunton, IL business. With how many people use their cellphones on a daily basis, being able to connect with your customers anywhere and at any time can be a great way to bring in repeating customers. There are some strategies you can use to ensure that your next text marketing campaign is a successful one. In this blog post we would like to go over those strategies.
Keeping Messages Concise
When you are writing messages to send out as part of your text marketing campaign, you want to make sure that your message conveys the right amount of information within a short amount of text. There are a couple of reasons for this; Text marketing programs usually charge you depending on the amount of characters per text you send out. You may not only be limited by budget to lower character counts, but some programs also have a cap on how many characters you can send per text. Despite these reasons, keeping texts shorter and more concise is the way to go as it is convenient to people who receive your texts. People will likely receive your text during the day and not everyone will have time to read an overly long message. For their convenience, keep your messages short and to the point.
Frequency of Texts
Nobody likes to have their phone spammed by messages. If you want your Staunton, IL business to run a successful text marketing campaign, you need to make sure that you are not sending out too many text messages too frequently. It is good to get into a regular schedule for when your texts are sent out. If your texts are going out at the same time consistently, you ensure that your text messages are not too intrusive into your customers lives and it can also add value or anticipation to your messages as well.
Having A Good Call to Action
You want to make sure that your messages contain a strong call to action that compels your audience to do what you are asking for in the message. There are many different ways you can word your call to actions. For an example, if you have a store and are offering a discount in your message, the call to action you could use could be “Claim Your Discount”. If something in your message is a limited time offer, you could use language that would highlight that fact. Experiment with the way you word your call to actions and see what works best with your audience.
Personalizing Your Messages
When possible, you should try to find ways to personalize your text messages. This could be something as simple as including your customer’s name. You could also incorporate culture related to your business in your message that your audience would identify with your business. Personalized messages are a great way to get your audience’s attention and add value to messages.
Timing Out Messages
Make sure that your text messages are going out at a reasonable time of day. You want to pick a time that will not be too intrusive in your audience’s day but also be at the right time where your audience is likely to act on your message. You obviously should refrain from sending out text messages too early in the morning or too late at night. You should also try not to send messages after your business closes for the day. Your text messages are primarily focused on bringing in business so sending messages out at the wrong time can hurt the success of your text marketing campaign.
Add Value to Messages
You want to make sure that your text messages have value to your customers. If you are a restaurant for example, one way you could do this is by promoting daily specials. You could use text messages to offer exclusive discounts or offers to those who receive your messages. Using this and a mixture of other techniques discussed in this blog will help add a level of value to your messages, give your audience a reason to want to stop in for a visit.
A successful text marketing campaign can be a difficult thing to manage alone. You may not always have enough time during the day to run your business and send out messages. Hometown Marketing Group runs text marketing campaigns for businesses in Staunton, IL and the surrounding communities. If you are looking for a company to assist you with your next text marketing campaign, give our team a call today.
