Text marketing can be a complicated but rewarding way to get the word out about your business in Sparta, IL. With how many people use their cellphone on a daily basis, having a way to send out promotions and such through text to your customers is a valuable way to bring in repeat customers. Without a text marketing campaign, you may be unable to bring in more customers as easily as your competition can. There are certain things that you should aim to do in your text marketing campaign but other things that you should avoid doing. In this blog post we will be discussing the dos and don’ts of text marketing. If you follow our advise in this blog, we guaranteed you will be heading for success with your text marketing campaign.
The Dos of Text Marketing:
Get Permission
The most important part of a text marketing campaign is getting your customers explicit permission to send text messages to them. There are laws and regulations about not sending text messages to your customers without permission. This actually helps build trust with your audience by following these regulations on top of keeping your business out of trouble. You can set their permission through online forms or by getting their permission in person.
Provide Value
Your messages should be valuable to your customers. If you are not offering anything of note or promoting anything of interest, you are likely to see a large number of customers unsubscribe from your messages. We suggest finding ways to encourage being a part of your text marketing campaign. One way could be by promoting special deals. Another way could be using your messages to send out important updates about your Sparta, IL business.
Time Your Messages Wisely
You want to make sure that you send out your messages at the right time of day. Consider what time would be appropriate for your audience to receive them. There is little value in sending these messages to your audience at a time they would not be likely to follow up on. Your customers may get frustrated if they keep getting text from your business at inconvenient times like too early in the morning for them or too late at night. Try to avoid sending out these messages when your business is closed. A good time you could send out these messages is right before you open. Experiment and think about when your audience is more likely to show up.
The Don’ts of Text Marketing:
Do Not Spam Your Customers
Make sure that you send out messages on a regular basis, but do not send out too many at one time. Sending one message out a week is sometimes good enough. If you are spamming your customers phones often with messages they are likely going to unsubscribe. This also helps play into the value of your messages. If you are sending out messages often then your deals and offers will seem less special and your customers are not likely going to care.
Do Not Send Generic Messages
The messages you send out should have some personality to them. Avoid being overly generic in your messages. While it is ok to ad some flavor to the message we suggest avoiding using too much slang. Also be sure that your messages are concise and to the point. Your customers will likely be seeing these messages throughout their daily lives and do not always have time to read overly long messages. If you can, personalize your messages to make them more special.
Do Not Forget an Opt-Out Feature
Never forget to include an opt-out feature that is easy for your customers to use for your messages. No business wants to be known as the one who keeps sending out messages to interested customers. Having an easy-to-use op-out feature also helps build trust with your customers as it lets them know that they have the option anytime to stop receiving them if they choose. Avoid complaints and negative publicity by having an easy way for customers to unsubscribe when they want to.
There are many other things than have been listed here that you need to consider in order to run a successful text marketing campaign. If you are looking for a company who can help your business run a text marketing campaign, call Hometown Marketing Group. We provide text marketing campaign services for businesses in Sparta, IL and the surrounding areas. Contact us today to speak to a professional about our services.
