One of the more common challenges for small Hardin, IL businesses is having strong local SEO. This can be especially true for those businesses who do not have a physical address. Thankfully, there are still ways to improve your local SEO even without being a brick-and-mortar store. In this blog post we would like to discuss some ways you can improve your SEO in your service areas.
Claiming & Optimizing Your Business Listings
One of the most critical aspects of local SEO is setting up and optimizing your online business listings. While business listings are often associated with storefront businesses, they can work just the same for businesses without one. When setting up your profile, it is very easy to set your location to be hidden. While you are setting up your listing, you may be required to set a mailing address which will be hidden. Same as always, after setting up your listing, optimize everything on there. Make sure your hours, phone number, and other information are correct. Link your website and social media pages. You also need to add your local service areas. Having your local service areas listing on your business listing will help search engines populate your business listing in those areas. Also be sure that all information on your business listings are consistent. Your online business listings are one of the biggest ways you can help boost your local SEO.
Service Area Pages
If your Hardin, IL business has a website, creating service area pages can not only help explain what your business does, but also improve your local SEO. These pages exist specifically to help boost SEO in your local service areas. When creating these pages, make sure to include the service area as a keyword. By using this strategy, you can help search engines recognize your business as a provider of products or services people in those areas are looking for.
Use Local Keywords
When writing content for your website, make sure to use local keywords for your service areas. With your main website content, you should use your main service area and for your keyword but on your service, area pages, use that service area as the keyword. By having your service area as the keyword, you will be able to boost the local SEO of your business in those areas.
Mobile Optimization
One of the best ways for any business in Hardin, IL, wanting to boost their SEO is to optimize their website for mobile devices. Many search engines these days prioritize websites that focus on being mobile device friendly. Websites will actually rank better if they are mobile optimized. This is why it is so important for businesses to ensure their website is optimized for viewing on those devices and others. Not only dose having a website that is mobile optimized help with your SEO rankings, it also shows professionalism and helps with accessibility, potentially helping you get more leads.
Building Up Customer Reviews
If you are wanting to improve your overall SEO, building up a sizeable amount of reviews can help. Not only dose having positive reviews help with your SEO, it also helps build customer trust which can help lead to more sales. Many search engines will also prioritize businesses with a lot of reviews in search results. To help get more reviews, you can ask your customers to leave you a review online after providing them with services or products. You may even try to give incentives for those who leave you reviews such as discounts. Explain the full process and make sure it is as easy as possible for your customers to leave you a review. Note that you should not try to get too many reviews added all at once as many platforms feature spam filters which could see your reviews as fraudulent if you are getting too many all at the same time.
Looking for a company who can help your Hardin, IL business improve your local SEO? Give Hometown Marketing Group a call. We provide digital marketing services for businesses in the community. Contact us today to speak to a professional about our services on offer.
