One of the most powerful tools for a business in Edwardsville, IL to use to bring in more repeating customers is text marketing. Text marketing allows you to advertise ongoing or upcoming deals or specials to your customers. Compared to many other methods of marketing, this one tends to be one of the most effective due to people tending to have more time in the day to check a text message as opposed to checking an email. It is crucial to ensure that your text marketing strategy is optimal. In this blog post we would like to discuss different ways you can improve your business’ text marketing strategy.
Timing of Texts
It cannot be understated how important it is to schedule out your texts at the right time. Try to avoid sending text messages out too early in the morning or too late at night. The last thing you want is for your business to appear desperate or intrusive in the lives of your customers. Sending out at a bad time may even lead customers to unsubscribe from texts. Mid-morning or early afternoon tend to be great times to send out marketing text to your customers as it will give them the opportunity to check it during the day without it being intrusive.
Text Message Frequency
Nobody enjoys having their phone spammed with text messages. Sending out too many messages to often will lead your customers to unsubscribe to avoid being bombarded. You do, however, need to make sure you are sending out enough text messages to make the effort of doing text marketing worth it. Sticking to a consistent schedule for when your text goes out is the best solution. This will help ensure your messages are anticipated rather than being annoying to your subscribers.
Condense and Compelling Messages
Craft messages that are small enough to fit in with your character limit but also compelling enough for your customer to understand the information you are trying to convey to them. More than likely, you will need to stick to a character limit of some kind for text marketing. Some platforms have character limits built into their platform to avoid spam while others may deter you from going over a certain amount in order to stick to your budget. Keep things short and simple to avoid overwhelming your customers with information. Have a good attention grabber and use language easy for your customers to understand. Be sure to refer to your platform’s guidelines for additional rules about your messages.
Creating Value for Your Messages
You should find ways to add value to your messages for your customers. Try using your messages as a way to promote early or exclusive deals for those on your subscription list. Once your customers see the value of your text messages, they will be way more likely to stay subscribed for a long time.
Using Multimedia Links
Never under look the power of multimedia links you can send in a text message. If possible, try to find a way to incorporate an image or a video to make your message more engaging. Be sure to also include direct links for your customers to visit your website, social media, or landing pages. It is also crucial to ensure your message is mobile friendly and is easy for your customers to be able to read on any display.
Experimentation
Not all businesses in Edwardsville, IL have the same kinds of customers so what strategy works for one business may not work for another. You may also find strategies you may be using now may not be as effective in the future. It is very important to stay proactive and experiment with different strategies if your current plans are not working out. This could include changing the kinds of deals you are offering in your messages, the wording, or even the schedule. Approach experimentation cautiously, however, as trying to do too many different things all at once and too often can alienate your customers and may cause them to unsubscribe.
Text marketing can be a time-consuming effort if you want to ensure your campaigns are successful. You thankfully do not have to do it all on your own. Hometown Marketing Group provides text marketing among many other services to businesses in and around the Edwardsville, IL area. If you are looking for a company who can manage your campaign for you or are looking for other ways to market your business more effectively, give our experienced team a call today.
