For businesses around the Collinsville, IL area, establishing a strong online presence is essential. One of the most important aspects of this presence includes social media. For many across the globe, social media is an everyday constant. Having a strong presence on social media can greatly increase your lead generation. In this blog post, we would like to explain ways to improve your business’s presence on social media to make your business known to potential customers.
Focus on Your Target Audience
Knowing your target audience is one of the most important aspects of marketing your company anywhere. Consider who your common audience is, their behavior, & their interest to determine what kind of content you would like to post & which platform you should focus on using. Understanding your audience will not only help you with social media marketing, but also with customer support & more.
Consistent Brand Image
Your business’s presence on social media is an extension of the brand. This is why it is so important to make sure you stay professional and consistent with your brand’s image. This includes things such as using consistent logos, brand colors, and even voice in all your posts and interactions. Ensuring that you adhere to your brand’s image, you can ensure that your business will be able to perform well on social media.
Choosing The Right Platform
After you determine your target audience, you should use that as a basis to determine which social media platform you should work to have a presence on. With so many social media platforms to choose from, each one works better for specific kinds of posts & audience. Platforms like Facebook are great for both pictures and videos as well as including detailed content. You will also typically find that Facebook has a much older audience. If you are looking to post just videos & are trying to target a younger audience, use platforms like TikTok & YouTube. Picking the right platform is one of the most important steps in improving your business’s presence on social media.
Your Content Strategy
On social media, you should focus on posting content related to your specific type of business. Common types of content posted on social media include promotional posts, engaging posts, customer reviews, & educational posts. Pick the right kind that will best suit your business. For example, if you are a restaurant, you could do promotional posts about specials or events. As another example, say you’re a flooring contractor, you could post photos from a recent job your team has completed and include post comments by the customers those jobs were for. Make sure post content on a regular basis. Try sticking to a schedule.
Engaging With Your Audience
It is important to not only post content regularly, you also need to engage with your audience. Be on the lookout for any questions or comments you would like to engage with left by potential customers on your social media. Not only should you respond to positive feedback & questions, but negative ones as well. Engaging with negative feedback in a positive way will show how professional your business is and your willingness to take criticism and hopefully make things right if need be. Engage with your audience regularly to show you’re an active business.
Using Visuals
One of the most effective contents you can post on social media is visual content like pictures and videos. When you post these things, make sure that the quality is high. If the quality of your videos and photos are too low, people may see it as unprofessional, and they might not even be able to tell what they are looking at. There are many tools available to help you create high quality graphics for your social media post like Canva.
Using Social Media Advertising
One way you can maximize your business’s presence on social media is by utilizing advertising features on social media platforms. Platforms like Facebook & Twitter feature powerful targeting to allow your business’s advertising to be seen by the right people. While not required, this is a great way to boost your social media presence further.
If you operate a business around the Collinsville, IL area and are looking for a company who can help you maintain your business’s presence on social media, call Hometown Marketing Group today. Our team manages social media accounts for many businesses in the area, helping them generate more leads and getting the word out about their business. See how we can improve your business’s performance on social media today.
