In digital marketing’s ever changing landscape, a trend that has changed the game is voice search. With the popularity of voice activated assistants like Alexa or Siri, hands free searching is readily available anywhere and on just about any device. With how many people who use voice search on a daily basis, it is crucial to ensure that your business in Carlinville, IL is optimized to show up on these searches. If your business is not optimized for voice search, you could be losing out on a large amount of potential business. In this blog post we would like to discuss ways in which you can optimize for this tool.
Online Business Listings
It is important to have access to your online business listings so you can keep them updated and optimized for searches including with voice search. Make sure that your business hours are accurate. Update your categories and account for all of your services and products. Make sure that your website and social media are linked. Upload high quality photos to your listings. Be sure to write a description of your business. Also make sure that you add all of your service areas. Be absolutely sure that your listings stay consistent amongst various platforms. Doing this will improve your business’ optimization for voice search.
Local SEO
Having good local SEO is important for the success of any business in the Carlinville, IL area. As mentioned above, one way to boost your SEO in your service areas is to add them to your business listings. You can also increase your local SEO by creating city pages for the areas you service or write target blog posts. If your business uses social media, you can target areas in a post. With the boosted local SEO, you will be able to ensure that when someone uses voice search to find services in one of your service areas, you will be shown. For an example, if someone asked voice search, “Local HVAC contractors in [city].” Your business would show up if your SEO was good enough in that service area. Making sure that your business’ local SEO is strong is important for being able to stay competitive on voice search results in your service areas.
Using Keywords
With addition to your service areas, you need to make sure that your content is keyword dense in order to ensure that your business to show up in voice searches related to the services and products you offer. If you have a website, make sure your content has enough unique keywords to cover all your bases, but make sure that you do not add too many keywords as doing so could hurt your businesses performance as many search engines like ones that voice searches use will deem your website as spam if it has too many keywords. You should also focus on adding keywords to other parts of your marketing strategies like in blog posts, social media posts, and more. Doing this is a great way to boost your business’ overall performance on voice search.
Mobile Optimization
By far one of the most important things, you need to do to get your business optimized for voice search is mobile optimization. Just like any other searches for services & products done on a daily basis, voice searches are usually done on mobile devices. Not only that but search engines are beginning to prioritize businesses who are optimized well for mobile devices in local searches. Make sure your website is completely optimized for phones and mobile devices. Ensure that the layout of your website can change to fit different screen sizes. Make sure that your website’s content flows well, and everything is organized on the page. Also be sure that your website loads fast enough as people are not likely to stick around and wait for your website to load. Without a doubt, this is the most crucial aspect of optimizing your business for voice search and success overall online.
It can be a difficult and time-consuming process to get your business optimized for voice search. You may not have time to do it while running your business. At Hometown Marketing Group, we help businesses in Carlinville, IL and the surrounding areas get optimized for voice search. Not only that, we also provide website development, digital marketing, text marketing, & more. Give our team of professionals a call today to learn more information about our services.
