Social media is a prevalent part of everyday life for millions of people across the globe each day. Using it to stay in touch with family and friends and stay up to date with current events and to find local businesses. For contractors who live in or service around the Collinsville, IL area, it is important to establish your presence on social media to increase your lead generation. In this blog post we would like to go into further detail on how social media marketing can benefit your contracting business.
Choosing The Right Platform
Before delving into any social media, it is important to consider which one your business should be on. Common platforms for contractors include Facebook, Instagram, and YouTube. These platforms have been around for a long time and are easier to use, you may even already be using one of these in your personal life. You will be able to post videos and images on Facebook and Instagram to promote your business, while YouTube is video based. Other social media platforms including Twitter & TikTok are worth considering for promoting your business. You may also want to consider the typical userbase of each platform with most older people sticking with Facebook and younger people using TikTok. You should also consider having a profile on more than one social media platform for your business. Pick the platform that will help you reach your target audience.
Creating Engaging Content
The whole point of operating a social media page for your business is to post content that will pique the interest of potential customers and drive engagement with your business. If you’re a contractor, you should focus on using your page to show off your businesses work. Post before and after photos of your jobs to show what a difference hiring your company makes. If you are looking to create an engaging video to post, consider making a how-to video. For example, if you are an HVAC contractor, make a video on how to maintain your system. People find these videos helpful, and it also gives them someone to turn to for services if they are ever in need of a professional. While not a common form of promotion, you could always try a live Q&A stream. Social media platforms like Instagram and Facebook make these streams easy to set up. You can use this Q&A session to engage with your audience, give insight into current projects, and answer people’s questions.
Paid Advertising
Social media platforms offer paid advertising services for those who are looking for a way to further promote their business online. While these ad services can be tricky to set up and optimize correctly, once you do, you will be able to get all the benefits from it, that being more lead generation. These paid ads are an effective way to increase lead generation overall on social media.
Engaging With Your Audience
You will be able to engage with potential leads through social media. Be sure to read the comments & reviews that your business receives on a regular basis, even if it is negative. Engaging with your audience on a regular basis shows that your company values its customers and works to improve where it can improve. It should also be noted that businesses that engage with their audience will rank higher in the algorithms in comparison to businesses who do not.
Posting On a Regular Basis
One thing you should be certain to do when running a social media profile for your contracting business in Collinsville, IL is to post regularly. As mentioned before, algorithms tend to focus on promoting businesses who are more active than others. Aim to establish a posting schedule. There are services online that can help you post on schedule, but it can be more effective to hire a media company who can post for you. Also be sure to post at times and on days that your audience is likely to be active on and that fits your businesses schedule.
Upkeeping a social media profile can be a time consuming and occasionally challenging endeavor. Thankfully, you do not have to manage it on your own. If you are looking for a company who can help manage a social media account for you, contact Hometown Marketing Group today. Our team manages Facebook profiles or many contracting businesses in and around the Collinsville, IL area. Give our team of professionals a call today and find out more about our services and how we can help your business.
