It can be challenging for contractor businesses in Shiloh, IL to stay competitive online. These businesses need to be able to have a strong brand presence online in order to help bring in more leads. People these days are turning to the internet to find local services they are looking for. If your contractor business lacks a strong brand presence online, you are likely to lose out on a large portion of potential customers. In this blog post we would like to give you some strategies to use to help promote your brand online and bring in new leads.
Defining Brand Identity
If you want your small Shiloh, IL based contractor business to be successful online you need to have a strong brand identity. Without a strong identity your business will come off as unprofessional and it will make it harder to be able to promote itself, especially online. Think about your business’s core values. What drives your business to perform well. What makes your services stand out from your competition. Dose your brand have a specific style. Consider these things and more to help identify your overall brand identity.
A Professional Website
Once you have established your brand identity you should focus on creating a professional website. Having a website not only helps give potential customers information on your services but it also serves as a way to get your business seen online through local searches. You want to make sure that your website reflects your brand accurately and in a good way. Having a consistent color scheme is a small but great way of accomplishing this. Make sure that your website is designed well with content and pictures being organized on the page. Your website should be as user-friendly as possible. Also be sure that your website is mobile responsive and can be viewed on various different screens. Having a professional website is a huge step in establishing your Shiloh, IL contractor business online.
Creating Valuable & Engaging Content
For any business to perform well online you need to aim at making valuable and engaging content. There are many ways you can go about this. If you have a website you can create blog posts to help educate your audience on topics your business handles. Not only does this content help promote your services to potential customers but it also helps boost your local SEO if you target a specific location in your blog. Create videos related to your services to promote your brand and your services. There are many different ways to great meaningful content online to help promote your brand so explore your options and stick with the ones that work the best for you.
Reviews & Testimonials
Build up reviews & testimonials online to help show that your contractor business is professional and reliable. You can get more reviews by inviting your customers to leave you a review online either from word of mouth or you could even ask them in a feedback email after you provide them with services. Once you have those reviews you can show them off on your website or on your social media. Not only is it important to build up positive reviews but it is crucial to respond to those reviews and negative ones as well in a professional manner. Staying engaged with your customers not only shows that your business cares about it’s customers but it also helps your business rank better as many search platforms promote brands who stay active with their audience.
Improve Local SEO
Aim to improve your business’ local SEO to help get the word out about your business. Claim and verify your online business listings on Google, Bing, and other platforms. Make sure that your information on those platforms is up-to-date and consistent. Use local keywords in the content of your website. You may even want to consider creating targeted local city pages or landing pages. Also join local directories to add backlinks to your website. The more your business is scene the stronger your brand will be online.
There are many other ways to improve your brands presence online. If you are the owner of a contractor business and are looking for a marketing company who can help you with this, contact Hometown Marketing Group. We help many businesses in Shiloh, IL and the surrounding communities maintain a strong brand presence online which helps them bring in more customers. If this interests you, give us a call today for more information.
