If contractor businesses in Mt. Vernon, IL want to be successful these days, they need to have a strong online presence. The reason for this is quite simple; people use the internet in order to help them find businesses who can provide them with the products or services they are looking for. Having a strong online presence not only helps your business be more visible to potential customers, it also helps you stay competitive with other businesses in your service area. There are many different strategies that you can use to increase your online presence. In this blog post we would like to take a look at some of those strategies that you can use.
Having A Well-Designed Website
The most important thing to have for any contractor business in the Mt. Vernon, IL area is a website. Having a website gives potential customers a way to get to know your business and know more about the services and products you provide. Ensuring that your website is well designed is crucial for its success. Make sure to use consistent colors and fonts on your website that not only look good but also fit with your brand and are easy for users to read. Make sure that content and media on your websites is organized and it flows well. Make sure that any images or videos are high quality. Also make sure that your website is optimized for mobile viewing and other screen displays. A majority of the people looking for services online will be looking at your site from their phones so you want to make sure they will be able to properly view your site on such a display. Browsers like Google also put websites with good mobile views higher up in search results. By ensuring that your website looks professional, and the user experience is good, you can improve your business’s online presence.
Using Social Media
Social media is a powerful tool for businesses to use to boost their online presence. Before you get started you should determine what platform to focus on. This comes down to what kind of content your customers would likely view. For example, platforms like TikTok are great if you are looking to focus on posting videos while platforms like Facebook work well if you are looking to post a variety of different types of content. Once your business is on social media, you will need to focus on posting consistently on a regular basis. Make sure that you are posting high quality content that your customers will be able to find value in. Engage with your audience in messages or comments you receive. You may even want to take advantage of a platform’s advertising options.
Online Reviews & Reputation
If you want to have a strong online presence, focus on building up positive reviews. To get more reviews you can simply ask your customers directly after you have provided them with products or services, or you could even ask for a review in a follow up email. Focus on building up reviews on platforms such as Google and Yelp. Not only is it important to build up reviews but you also need to focus on responding to the reviews that you receive, both positive and negative. You can simply thank someone for leaving a positive review, however, if you receive a negative review, focus on apologizes for the bad experience and try to find a resolution if possible. Remember to stay professional in your responses.
Focus On Local SEO
Make sure to put a focus on improving your local SEO. You can accomplish this on your website by creating blog posts or dedicated city pages for your local service areas. On social media, create posts targeting those places. Make sure that your business listings are claimed and that all the information on there is accurate. Also be sure to add your service areas to your online listings to help your business populate on searches within your service areas. Improving your SEO is one of the best ways to improve your contractor businesses’ online presence.
Trying to build up a strong online presence is difficult and time consuming for contractor businesses. If you are looking for a company who can help you improve your presence online, call Hometown Marketing Group. Our teams provide marketing & website services for businesses in Mt. Vernon, IL and the surrounding communities, helping them improve their visibility online. Reach out to our team today to learn more about the services we offer.
