It is important for any contractor in Glen Carbon, IL to have a strong online presence. A crucial way to boost your company’s online presence is to focus on improving your Search Engine Optimization (SEO). Without SEO, it will be very challenging if not impossible for your business to show up online in your service areas when people search for the services you provide. In this blog post we would like to cover how SEO helps your contracting business generate more leads.
Increasing Your Local Visibility
Having good SEO will greatly improve your businesses rankings in searches related to the services you provide in your service areas. Ideally, you want to rank as high as you can when someone searches for the services you provide as it increases the chances of that search turning into a lead. Aim to target your service areas in your SEO. You can do this by creating landing pages for your business for your service areas or create city pages on your website. You can also add your service areas on helpful platforms such as Google Business Profile.
Improving Conversion Rates
With your improved SEO, you will find that your conversion rates are improving drastically. To be seen at the top of a search for the services you provide in your service areas will help drive in leads to your website. Having a flow of potential clients being directed to your website means you are more likely to get hired by them, thus increasing your conversion rates.
Building Your Credibility
As a contractor, you want to ensure that your business is viewed as trustworthy. People are unlikely to want to hire a business they could not find on the internet. If your business shows up high in online searches, it will show potential leads that your business is a professional one which is important enough to rank highly for the services they are looking for, increasing the likelihood of turning them into a potential lead.
Cost-Effective Marketing Strategy
What many business owners in the Glen Carbon, IL area may not be aware of is how cost-effective improving your SEO is. There typically is some kind of investment of time and money when aiming to improve your business’ SEO, but you will find that investment works well as you generate more leads.
Remaining Competitive with Your Competition
Ranking higher with the help of improved SEO will put you more in an advantage than many other contractors providing the same services you do in your service areas. Many other contractors focus too much on other marketing strategies to help bring in leads and they often forget one of the most important ways to bring in new leads is to have good enough SEO to show up in local searches.
Improving The User Experience
One important factor in improving your SEO online is having a website that functions well. Search engines like Google actually prioritize websites that load faster and are easy to navigate. If your website fits this description, you will also be improving the user experience on your website. If potential leads find your website helps provide them with enough information on your services on top of being easy for them to use, they are more likely to become a lead.
Supporting Your Other Marketing Efforts
If you are focusing on other marketing strategies alongside your SEO strategy, you will find them to be more successful. For example, if you are focusing on social media marketing, having good SEO will help improve its performance by helping your social media page get seen more online. You can do things like put your website link on your social media page and also put a link to your social media page on your website.
Having Measurable Results
You can track your websites performance using one of many different analytic tools available online such as Google Analytics. These platforms give you easy access to data on your website’s performance. You can find out what aspects of your SEO strategy is working and that will help you determine how to improve. You can even see how your website is performing in your specific service areas.
Are you a contractor operating out of Glen Carbon, IL? Looking to improve your SEO online to help bring in more potential leads? Call Hometown Marketing Group today. Our team helps many contractors in the area improve their SEO strategy to help them bring in more business. Give our experienced team a call today.
