One of the most important things for your business to have on the internet is good local SEO for your service areas. Search engines will prioritize local search results when looking up services, so it is important to have SEO in areas your business services. Without it, it is difficult for any small business around the Jerseyville, IL area to get the business they are hoping for. In this blog post we would like to discuss helpful strategies to help you improve your business’s local SEO online.
Claiming Your Business Listings
It is crucial to get access to your business’s business listings online. This refers to platforms such as Google Business Profile & Bing Places for Business. Focus on getting access to those types of listings so you can get in and optimize them to their greatest potential. Make sure there are no duplicates of your listing floating around as this can confuse search engines and hurt your SEO potential. These platforms allow you to add in your service locations. You should keep in mind, however, that you can only add so many services areas to your profile. Be sure to optimize everything else available on your profile. Add relevant & high-quality photos. Write a well-detailed description of your business. Include your business hours. Verify that your phone number and address are accurate. Also be sure to include a link to your website & social media accounts. Work on encouraging your customers to leave reviews on your profiles. Many of these profiles even include a direct link to the review section you can send your customers. It is also important to respond to reviews and feedback you receive on your listings regardless of if they are positive or negative. Doing all this will greatly improve your business’s local SEO.
Optimizing Your Website for Local SEO
Work on optimizing your websites local SEO. One way you can accomplish this is by creating city pages targeting your service areas. You could also create a new geo-targeting website to focus on a specific area. Make sure in both of these you include the service area in the content and meta data. Another way you can target your service areas on your website is to create local content. One popular way to do this is by creating blog posts. These blog posts can be used to target your service areas to improve your SEO for those areas. These blogs will also serve as a way to promote your products or services. You need to also make sure that your website is mobile friendly and that your website is optimized to be viewed on various types of displays. Search engines prioritize showing websites with good visibility, especially on mobile.
Online Directories & Citations
Online directories serve as a great way to improve your websites SEO in your service areas. Make sure that your website is featured on popular directory websites such as Yelp. Also be sure that your business information is up-to-date and consistent among all your directory. Make sure to have easy access to your information on your listing in case you ever need to update it. Also be sure to keep an eye out on your listings on directory websites in order to stop any duplicates that could confuse search engines.
Utilizing Social Media
Your Jerseyville, IL business should also focus on building up a presence on social media in order to help build local SEO. Not only will having a presence build awareness of your brand but also bring potential customers to your website. You can create local content for social media posts. Using local hashtags can also be a helpful way to target your service areas. You should also be sure to engage with your audience on social media, encouraging them to share and responding to them. Doing all this will greatly help your business’s ability to be seen in your service areas.
Trying to boost your website’s SEO can be a time consuming and challenging endeavor. You thankfully do not have to do it yourself. Hometown Marketing Group works with many businesses in Jerseyville, IL and the surrounding areas to boost their local SEO in their Service areas, helping them bring in more business. Not only that but we also offer many other digital marketing services like text marketing, social media marketing, email marketing and much more. If you’re interested in any of our services or would like to get an estimate, give our team of professionals a call today.
