Having a website is important for your small business in Highland, IL. Not having a website or any kind of online presence in this day in age severely hinders your ability to bring in new and repeating customers. One question that many small business owners may ask themselves when considering the creation of a website for their business is whether or not to do a DIY one or hire another company to create and manage it. In this blog post we would like to compare these two different web design approaches to help you determine which you should go with for your small business.
Why Your Business Should Have a Website?
If you own a small business in the Highland, IL area, you may be asking yourself why you even need a website in the first place. Having a website is an important way for your business to be seen in this digital age. So many people use the internet every day to be able to find the services they are looking for. If you want to stay competitive with your competition and ensure you keep receiving consistent business, you are going to need to have a website. Your website serves as an introduction to your company and helps explain to potential customers everything your company does. Without that kind of information being easy to access, you will find it extremely difficult to be able to bring in new customers compared to your competition who may have websites. Now that you know why you should have a website, the question then becomes if you should create your website in house or hire another company to do it for you.
DIY Web Design
For small businesses in Highland, IL, it may be appealing to have a DIY website. There are many different user-friendly website building tools available like Squarespace and Wix. This will allow you to create a basic website for your business in a timely and cheap manner. Creating your website in-house is significantly cheaper than having another company build a website for you. While this may be appealing there are many problems with this approach. As a business owner, you are not likely to have enough time in a day to devote to updating and maintaining your website. Not to mention building it in the first place. Many of the cheap website building tools used to create DIY websites also lack many features that will help your website perform well. DIY websites also have the problem of lacking the professionalism and quality offered by website designers whose job it is to make great looking websites for businesses that perform well.
Professional Web Design Services
Having another company build and maintain your website for you can be a costly investment. You may also have lower control over your website overall. We do, however, recommend any small business to choose professional webs design services over DIY. Website developers have the knowledge and experience needed to optimize every minute detail of the website. Developers also use tools better than what is normally available or easy to use by just anyone, allowing for better performing and better-looking websites. You can trust that your website developers will be able to maintain your website overtime and help troubleshoot any issues that may arise in a timely manner.
Which One Should You Go With
Deciding on which of the two approaches to building a website for your small business comes down to a few factors. If your budget is too small to allow you to hire a company to make your website for you then go with DIY. If you have enough time to maintain your website, then go with the DIY approach. If your website is a long-term investment and you desire a high level of quality, go with hiring a professional. You may consider even having someone who works for you or someone you know and can rely on to build and maintain your website for you. Use these considerations and more to help you make your decision.
Looking to hire a professional web design company to create a brand-new website for your small business? Call Hometown Marketing Group! We have created many websites for small companies in Highland, IL and the surrounding areas. Not only do we create websites, we also offer a variety of other digital marketing services including social media marketing, text marketing, email marketing, and more. If you are curious about any of our services or want to receive a quote, contact our company today.
