For small businesses in Du Quoin, IL, running a text marketing campaign is a strong way to keep your customers in the know of specials, deals, and more. Those businesses running text marketing campaigns could tell you that one of the most important aspects of running such a campaign is building up a strong subscriber list. If you do not have a good subscriber list, you will find it hard to run an effect campaign. In this blog post we would like to delve into some effective ways that you can build up a list for your text marketing campaign.
Incentives for Signing Up
When asking people to sign up for your text marketing campaign, you should try to find a way to offer some incentives. Getting something in return is an effective way to get people’s attention and will give them the motivation to subscribe. There are many different types of incentives that you could offer such as free shipping, discounts, free gifts, and more. Determine which incentives will fit your business the best. With incentives, signing up for your text marketing campaign will be a must for your customers.
Make Sign-Up Easy
You want to ensure that the process of signing up for your text marketing campaign is as easy and efficient as possible. If you run a storefront, you can use a tablet or something else with an easy to understand and use sign-up for your text marketing campaign. If you have a website, you can include a sign-up form on there. Make sure to only ask customers for essential information most obviously their phone number. By making your text marketing as easy to sign up for as possible you can be ensured that people will have no issues signing up for it.
Promote on Website, Social Media, Email, or Elsewhere
Find ways to promote your text marketing campaign. You could ask your customers directly if you have a storefront. Promote the sign-up for your text marketing campaign on your website. On social media you could make a post promoting it, including information on incentives. You could even send out an email to your customers if you have an email marketing campaign already. Find ways to let your customers know about your text marketing campaign.
Exclusive Contests and Giveaways
If you have a text marketing campaign, you could run exclusive contests and giveaways. When promoting your text marketing campaign, be sure to include information about these contests and giveaways including rules and such. You could even make it so when people participate in the contest or giveaway, they are automatically signed up for your text marketing campaign (with their permission). As mentioned before, make sure to layout all rules and additional information in order to not confuse people.
Sign-Ups for Events
Dose your business participate in local events. If it does, you could use it as an opportunity to grow your subscriber list. At events you can explain to potential customers what your business is all about and use it as an opportunity to explain the benefits of becoming a subscriber. You can even offer registration at the event itself or at the very least explain how to sign-up.
Ensure Sign-Ups Are Legitimate
It cannot be understated how important it is to ensure that all sign-ups for your Du Quoin, IL business’ text marketing campaign is legitimate. There are lists that can be purchased which would include numbers you could fraudulently add to your text marketing campaign to bolster numbers. This is a bad idea for any business to do not only for the damage to brand reception but also for the potential legal ramifications. Your main goal as a business operating a text marketing campaign should be on brining in people who have actually signed up for your text marketing campaign a good experience and good reason to continue to stay subscribed.
Running a text marketing campaign for your business can be challenging. Especially if you’re a small business who may not have enough time to devote to it. If your looking for a company who can help you run a successful text marketing campaign, reach out to Hometown Marketing Group. We provide text marketing services to business in and around the Du Quoin, IL area. With addition to this we also provide a variety of other services such as website development, digital marketing, and more. If you are interested in any of our services, call us today to speak to a professional.
