One of the most powerful tools available for small businesses in O’Fallon, IL to use is Facebook Ad Marketing. This allows businesses to create and run ads directly on Facebook which will help them get the word out about their company on one of the most used social media platforms. Starting a Facebook ad campaign is not a straightforward endeavor as it takes some planning and consideration to be able to run a successful ad. In this blog post we would like to give you some strategies to help you ensure your next Facebook ad campaign is successful.
Choose Your Ad Format
Facebook Ad Marketing has different formats for ads. This includes photo ads, video ads, carousel ads, and more. Not every business will use the same type. It is important to consider your customers’ habits to determine what kind of ad format you want to use. You may find that younger people tend to want to see videos to learn new information while older generations would prefer to read it. Consider the type of audience that your business brings in to know what ad format will best suit your business. Also consider running multiple ads of different types at the same time.
Crafting Compelling Content
The content in your ads needs to be compelling enough to your audience. Make sure that the language used in your ads are easy to understand for potential customers and that you keep things brief. Ensure that the images and videos that you utilize in your Facebook ads are of good quality. Your audience may see low quality content as unprofessional, and it is likely to stop potential repeat visits from your customers and hinder your ability to bring in new ones. Knowing your customers’ habits is the largest factor you need to consider when creating your content. We also cannot stress the importance of ensuring that your content is engaging.
Targeting Settings
Facebook ads have great targeting tools which will help you influence where your ads are going to be shown among other things. Make sure to include your prominent service areas in your targeting. If you fail to set specific targeting, you may find that Facebook will target your ads in places that they would do no good in such as in farther away cities or completely different states. By ensuring that your targeting is accurate and updated, you will ensure your Facebook ad campaign will successfully bring in new and repeating customers.
Setting The Campaign Budget
Many businesses in O’Fallon, IL may not have the budget to invest in their ad campaign. You should aim to set a reasonable budget for your campaign to be successful. You may want to experiment at first with a smaller budget and increase the budget as time goes on. Facebook features bidding options for businesses to utilize to get the most out of what they are looking for with their ads. Be sure to check them out and pick the right one for your business.
Timing of Your Ad
The timing of when your ads are running is crucial for optimizing them for success. You want to make sure your ads are running at a time potential customers are likely to find use out of seeing them. Try to avoid having ads up while your business is closed. Also make sure to run them at reasonable times to expect potential customers to be awake and want to check out your business. Not only dose optimizing the timing of your ads help with their performance, it can also help your budget more effectively.
Mobile Optimization
Make sure that your ads are optimized for mobile devices and other screens. Most of the user base on platforms like Facebook will be people using the mobile app throughout the day. Knowing this, you want to make sure that your ads are easy for people on those types of displays to see. This is also why it is so important to keep information as concise as possible and utilizing a modest amount of mobile-friendly pictures or videos. Doing this will not only help your customers see the information you are trying to show them but will also greatly improve website performance.
If you are the owner of a small business and are looking for a company who can run a successful Facebook ad campaign for you? Call Hometown Marketing Group today. Our team is experienced in running social media ads for businesses around the O’Fallon, IL area. Contact us today to speak to a representative of our services.
