So, you have a website, but you aren’t seeing an increase in your local customer base? That could be because your website’s SEO is not ranking well. SEO or Search Engine Optimization allows your website to rank on search engines like Google or Bing, which allows customers to find your website. It’s been said that search engines can bring up to 3 times more customers than before you used one. This makes properly optimizing your site vital.
A well-designed SEO campaign allows you to improve your business’s digital presence and attract more patients. We have included some tips on how you can improve your SEO and get more customers through your door!
Upgrade & Optimize Your Website for SEO
Around 90% of visitors end up abandoning a website if it is slow to load, 80% left for non-responsive sites, and 70% left due to poor navigation systems and other usability issues.1 Your website is usually the first point of contact for your brand with many of your customers. Therefore, it is vital that your site is running properly and is visually appealing.
In terms of design, you want to make sure your website is showing off your business in a professional manner while still being user-friendly. Visitors must have a good experience when they are navigating your site, as this is what keeps them engaged. You also want to make sure your site has information that they could be looking for which includes your business’s phone number, address, and hours of operation. This information is key in making sure customers are able to contact your business!
Encourage Customer Reviews
Online reviews are a great way for your current customers to attract new customers for you, and they are free! When looking into different companies to choose from customers usually do research on all companies before picking the right one. This includes looking at reviews from prior customers. Asking your customers to leave feedback about their service or the products will help you get these reviews. Encourage them to leave reviews on your Yelp account, Facebook page, and even your business’s GMB profile. Once you have gained reviews for your business, make sure you respond to them whether they are positive or negative. This shows your current and future customers that you care and value everyone’s opinion.
Create a Strong SEO Marketing Strategy
Most companies use marketing strategies to help engage potential customers and grow their business. This comes as no surprise because, in the world of SEO, there is no substitute for high-quality content. It is vital that customers also have access to accurate information. Besides being valuable to your site’s visitors, keywords and content pieces are vital in how search engines rank your website. Plus, this content will help establish your top spot in your businesses category.
A simple way to make sure your site is on top is by creating well-written posts that are important to your audience. This can mean creating blogs or other types of posts about the industry you are in. This really allows your customers to get a sense of what your business is about, or what work goes into it.
Optimize Your Google My Business Listing
All businesses should have a Google My Business (GMB) listing. GMB is an important way for customers to find your business and is usually the first thing they see when searching on google. You want to make sure you include the following on your GMB account.
- Photos of Business
- Short Description of Business
- Hours of Operation
- Contact Information: Phone Number or Email Address
- Businesses Address
- Name of Business
These things may seem simple; however, some businesses do not have a properly filled out GMB which is a majorly missed opportunity for them to get more customers.
Overall, your business’s SEO is one of the most powerful tools in gaining new customers as well as keeping your current base. If you are confused about anything mentioned above or want to improve your site’s SEO ranking, give us at Hometown Marketing Group a call today! One of our team members will make sure your question is answered!
References:
1= Fitzgerald A. 25+ web design statistics that are essential to know in 2021. December 2019. Accessed September 7, 2021. https://blog.hubspot.com/marketing/web-design-stats-for-2020
