In today’s society, Facebook is one of the largest social media platforms for both consumers and businesses. Users on average can spend from 30-45 minutes a day on the social media platform. This means that small businesses have an opportunity to reach a larger audience if they know how to utilize the platform.
If you are not sure if your local Collinsville, IL area business is utilizing Facebook, we got you covered. Below we have 3 simple and easy tips on how to best market your small business on Facebook!
Tip 1: The Importance of Videos on Your Facebook Page
Every social media platform that is out there uses visual media to get viewers engaged. This includes platforms like Instagram and Facebook incorporating video as a form of media. Businesses ranging from automotive repair to formal wear stores implement videos into their business pages. Videos grab the attention of viewers who are aimlessly scrolling through their feeds, so why not have them look at your business’s video.
If you are unsure of where to start when it comes to videos for your small business’s Facebook page, look no further than us at Hometown Marketing Group. Our team of professionals have the training to create a custom video for your businesses page. Make sure to give us a call today for more information!
Tip 2: Stay on Top of Facebook & Other Social Media Trends
Every audience, no matter who you are trying to target, has a trend on their side of social media. If you know the specific trend for your audience, you can use that to gain more traction. Trends on social media tend to gain more viewers and in the long run more customers. The downside to these trends is that they can change at a moment’s notice, so make sure you are staying on top of social media trends.
Tip 3: Keep a Regular Posting Schedule
Most small businesses need to implement a system for posting to their Facebook pages. This system will have a specific day and time for posting on the page. Doing this will not only give your page some consistency but will also trigger the algorithm to know when your company posts. Doing this also increases engagement with regular customers, as they will see the pattern and recognize when to go on your page.
If you are still unsure of how to utilize the tools on your business’s Facebook page, look no further than Hometown Marketing Group. We are here to assist you with any questions you may have. Give us a call or visit our website today to learn more information!