For contractor businesses in Centralia, IL, bring in new leads is crucial for being successful and remaining competitive with local competition. This is why digital marketing is important for any type of contractor business to invest in. One of the most effective ways a contractor business can get the word out about their business specifically is with a well-designed website. While it may be easy to just create a basic website for your business, there are many optimizations that need to be made in order to ensure the site is successful at brining in new leads. In this blog post we would like to go over just some of the important things a contractor website should have.
Call-to-Action (CTA)
Easily one of the most commonly observable mistakes many businesses of various sizes make when creating a website is lacking a clear call-to-action (CTA). A call-to-action call attention to something on your website you want a potential lead to do. There are many different ways you could incorporate a call-to-action on your website, for example, if you are wanting a potential lead to fill out the contact form on your website you could put text on your website that says something like “Request More Information” or “Get A Quote”. Determine which sounds more direct and clearer to your potential lead.
Valuable Content for Leads
Having content on your website is important, but it cannot be understated how important it is to ensure that that content is valuable for potential customers. There is may different approaches you can take when considering how to deliver valuable content to your customers on your website. One way can come in the form of specific service pages for the specific services your business dose. These dedicated pages can be used as a way to go into further detail on the specific type of service that would normally not be seen on other parts of your website. This information is valuable to potential leads who may be looking for that type of service. There are many other routes you can take to bring valuable content to your website, and you can incorporate more than one at a time.
Showcasing Reviews & Previous Work
Your website is your own space to promote your contractor business, so why not use it as a way to show off your previous work and reviews. Successful websites will showcase their reviews on their website either on a dedicated page or, more commonly, on a different page such as on the home page. Having reviews from previous satisfied customers will signal to potential leads that your business values feedback and your business performs service worthy of the time for someone to leave you a review.
Simplifying the Contact Form
Your website’s contact form needs to be as easy to use and understand as possible. It needs to stray away from being overly long or complicated. With attention to that, it needs to ask only for essential information like the person’s name, their phone number or an email address. You may choose to include a bottom section where the person can fill out specific questions or explain their situation, if you choose to do so it is important that you designate the section as optional. A potential lead wanting to fill out your form may not know the notes section on the form is optional unless you mark it as so, and not everyone has notes they need to put in, or some people would rather wait to speak to you directly. You also need to make sure that your form shows up properly on mobile view as the rest of your website should, making it possible or anyone wanting to fill out that form to be able to do so from any device. Ensuring your contact form is easy to understand and accessible to anyone will help your Centralia, IL contactor business get those potential leads rolling in.
These are not the only things you should be focusing on in order to create a well-designed website. If you own a contractor business in the Centralia, IL area and are looking for a company that can develop the perfect website for you, contact Hometown Marketing Group. Our team of professionals provides a large variety of different digital marketing services for businesses in Centralia and the surrounding communities. We work hard with our clients to create their dream website to meet all their specifications while ensuring they perform well and are well designed overall. Reach out to us today to learn more about how we can assist you with our services!
