When it comes to ways to promote your Gillespie, IL business digitally, email marketing is a popular and powerful option. Being able to send out information on upcoming events, specials, deals, and more can help bring in new and repeat customers alike. When starting your email marketing campaign one of the most common questions is how frequently you should send out emails to your customers. No matter how much your business has to promote or talk about in each email, you need to consider frequency as sending out too many emails could be annoying to your subscribers and could even lead to your business getting a bad reputation for it. In this blog post we want to explore some of the factors that you need to consider with the frequency you send out emails for your campaign.
Expectations of Subscribers
Not every business in Gillespie, IL is the same and not every business type will have customers with the same expectations. One of the biggest keys to the success of your email marketing campaign as a whole is to determine how many emails you are planning to send out and ensure subscribers know what to expect. This is typically an easy thing to factor in as when you are offering a customer the opportunity to become a subscriber to your email marketing campaign you will usually tell them right then and there how often to expect to see new emails. This transparency will ensure there are no surprises down the line when customers are either not getting as many emails as they were expecting from you or getting too many than they want. It is also wise to inform your customers what they can expect from your emails whether it be news on upcoming events, notices about discounts, or something else. Pitching the value of what customers can expect from your emails can help bring in interested subscribers rather than ones who may not care about what they are getting who might later get annoyed they are getting emails from you.
Maintaining Consistency
When determining email frequency for your campaign you need to consider if you will be able to stick with your schedule consistently. Staying consistent with a schedule for when your emails go out will ensure your subscribers know exactly when they will be getting a new email from you. There are, however, some exceptions that can affect your schedule. You may need to send out or wait to send out emails on a specific day to accommodate for special events, most commonly holidays. Subscribers are more typically willing to understand why they might get an extra email or why an email might come out later than usual if it is coinciding with a holiday or some other kind of special event. You may see it right to change your email frequency eventually. If you decide you need to send more or less emails out, make sure that you make that apparent in emails ahead of time. Making this change known will help decrease the chances of people unsubscribing.
Emails With Value
You want to make sure that the emails you are sending out have quality content and have value to your customers. Depending on your frequency, you might not have enough time to create emails rich in quality if you are trying to create and send out too many emails at the same time. Find a balanced schedule for creating and sending out email that will allow you to ensure that all emails sent out are of good quality and provide the value that your customers are expecting from you. People subscribing to email campaigns are less likely to want to stay subscribed if they find the emails they are being sent are poor quality and provide them with no value other than just being unread in their inbox. All businesses are different so find a schedule that works best for you.
There is more to know about creating a great email marketing campaign than just frequency of emails. If you are looking for a company that can help you manage an email marketing campaign, call Hometown Marketing Group. We provide digital marketing services to businesses in and around the Gillespie, IL area. We specialize in website development, social media marketing, text marketing, and more. If any of the services we provide sound interesting to you, Give us a call today to schedule a consultation with one of our professionals.
